Comments on: Why Social Media Fails http://blog.redclayinteractive.com/why-social-media-fails/ Making Search Engines Friendly Thu, 24 Jun 2010 15:11:32 -0400 hourly 1 By: Bob Williams http://blog.redclayinteractive.com/why-social-media-fails/comment-page-1/#comment-804 Bob Williams Fri, 06 Nov 2009 21:14:56 +0000 http://blog.redclayinteractive.com/?p=247#comment-804 The key differentiator with "social" mediums is that people are reading your message because they elected to do so. It's not like traditional advertising where marketers push their message to anyone that is viewing or reading another program. With platforms such as twitter, facebook, squidoo, etc. people elect to read your messages. This gives several advantages to a marketer: * They can talk more socially * They can develop relationships * They can create a more targeted message * They can add more value With opportunity comes responsibility though. People that elect to follow other people or corporations expect to receive value from it. If marketers don't provide value and good content, then people can just as easily elect not to talk 'socially' with them anymore. The key differentiator with “social” mediums is that people are reading your message because they elected to do so. It’s not like traditional advertising where marketers push their message to anyone that is viewing or reading another program. With platforms such as twitter, facebook, squidoo, etc. people elect to read your messages. This gives several advantages to a marketer:
* They can talk more socially
* They can develop relationships
* They can create a more targeted message
* They can add more value

With opportunity comes responsibility though. People that elect to follow other people or corporations expect to receive value from it. If marketers don’t provide value and good content, then people can just as easily elect not to talk ’socially’ with them anymore.

]]>