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	<title>Red Clay Interactive Blog &#187; Website Basics</title>
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	<link>http://blog.redclayinteractive.com</link>
	<description>Making Search Engines Friendly</description>
	<lastBuildDate>Thu, 12 Jan 2012 14:56:47 +0000</lastBuildDate>
	
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		<title>Web Design Return on Investment &amp; Usability</title>
		<link>http://blog.redclayinteractive.com/web-design-return-on-investment-usability/</link>
		<comments>http://blog.redclayinteractive.com/web-design-return-on-investment-usability/#comments</comments>
		<pubDate>Mon, 09 Jan 2012 16:19:18 +0000</pubDate>
		<dc:creator>Nick Kastner</dc:creator>
				<category><![CDATA[Development and Design]]></category>
		<category><![CDATA[Strategy & Marketing]]></category>
		<category><![CDATA[Website Basics]]></category>
		<category><![CDATA[ROI]]></category>
		<category><![CDATA[usability]]></category>
		<category><![CDATA[web design]]></category>

		<guid isPermaLink="false">http://blog.redclayinteractive.com/?p=1742</guid>
		<description><![CDATA[Seeing that it&#8217;s a new year, I thought it might be beneficial to our blog readers to spend a few minutes and write about the elusive website return on investment.
Every year, billions of dollars are spent on web-based marketing strategies and/or marketing decisions influenced by the web.
And yet, even knowing that they have to spend [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>ABA School of Bank Marketing &amp; Management 2011</title>
		<link>http://blog.redclayinteractive.com/aba-school-of-bank-marketing-management-2011/</link>
		<comments>http://blog.redclayinteractive.com/aba-school-of-bank-marketing-management-2011/#comments</comments>
		<pubDate>Wed, 25 May 2011 14:12:48 +0000</pubDate>
		<dc:creator>Nick Kastner</dc:creator>
				<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[Pay-Per-Click Advertising]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Strategy & Marketing]]></category>
		<category><![CDATA[Website Basics]]></category>

		<guid isPermaLink="false">http://blog.redclayinteractive.com/?p=1071</guid>
		<description><![CDATA[It was an honor and a privilege to speak at this year&#8217;s ABA School of Bank Marketing and Management.  The students were great and I absolutely look forward to having another opportunity to teach next year.  Per request from a number of students at the school, I&#8217;ve posted my presentation (in PDF format) [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>How to track QR codes in Google Analytics</title>
		<link>http://blog.redclayinteractive.com/how-to-track-qr-codes-in-google-analytics/</link>
		<comments>http://blog.redclayinteractive.com/how-to-track-qr-codes-in-google-analytics/#comments</comments>
		<pubDate>Thu, 17 Feb 2011 14:47:55 +0000</pubDate>
		<dc:creator>Tim Zack</dc:creator>
				<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Strategy & Marketing]]></category>
		<category><![CDATA[Technical]]></category>
		<category><![CDATA[Website Basics]]></category>
		<category><![CDATA[google analytics]]></category>
		<category><![CDATA[how to]]></category>
		<category><![CDATA[qr code]]></category>

		<guid isPermaLink="false">http://blog.redclayinteractive.com/?p=681</guid>
		<description><![CDATA[So you want to use QR codes but you&#8217;re not sure how to track them in Google Analytics. There are four steps to getting the URLs ready and generating the QR codes that will be ready for tracking using Google Analytics campaign tracking.

Plan your campaign
Use Google Campaign Builder to build unique URLs for each channel
Use [...]]]></description>
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		<slash:comments>27</slash:comments>
		</item>
		<item>
		<title>Mobile Website Development</title>
		<link>http://blog.redclayinteractive.com/mobile-website-development/</link>
		<comments>http://blog.redclayinteractive.com/mobile-website-development/#comments</comments>
		<pubDate>Fri, 28 Jan 2011 22:19:08 +0000</pubDate>
		<dc:creator>Tim Zack</dc:creator>
				<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Strategy & Marketing]]></category>
		<category><![CDATA[Website Basics]]></category>
		<category><![CDATA[Mobile Website]]></category>
		<category><![CDATA[website]]></category>

		<guid isPermaLink="false">http://blog.redclayinteractive.com/?p=575</guid>
		<description><![CDATA[Are you reading this blog on your mobile device?  Just a few years ago that would seem like an absurd question but as we all know we are now in the age of mobile.  A recent report published by RBC analyst Mike Abramsky estimated that there will be more smartphones sold than PCs [...]]]></description>
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		<slash:comments>6</slash:comments>
		</item>
		<item>
		<title>A Social Media Successful Failure: Lowe&#8217;s Pre-Black Friday Party Facebook Event</title>
		<link>http://blog.redclayinteractive.com/a-social-media-successful-failure-lowes-pre-black-friday-party-facebook-event/</link>
		<comments>http://blog.redclayinteractive.com/a-social-media-successful-failure-lowes-pre-black-friday-party-facebook-event/#comments</comments>
		<pubDate>Fri, 05 Nov 2010 18:08:53 +0000</pubDate>
		<dc:creator>Nick Kastner</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Strategy & Marketing]]></category>
		<category><![CDATA[Website Basics]]></category>

		<guid isPermaLink="false">http://blog.redclayinteractive.com/?p=531</guid>
		<description><![CDATA[Was Lowe's Pre-Black Friday Social Media a success or failure?  Find out what we think.]]></description>
		<wfw:commentRss>http://blog.redclayinteractive.com/a-social-media-successful-failure-lowes-pre-black-friday-party-facebook-event/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>How much does a website cost?</title>
		<link>http://blog.redclayinteractive.com/how-much-does-a-website-cost/</link>
		<comments>http://blog.redclayinteractive.com/how-much-does-a-website-cost/#comments</comments>
		<pubDate>Fri, 19 Mar 2010 12:30:38 +0000</pubDate>
		<dc:creator>Nick Kastner</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Development and Design]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[Strategy & Marketing]]></category>
		<category><![CDATA[Website Basics]]></category>
		<category><![CDATA[website]]></category>
		<category><![CDATA[website cost]]></category>

		<guid isPermaLink="false">http://blog.redclayinteractive.com/?p=332</guid>
		<description><![CDATA[Website pricing can range from just a few hundred dollars to millions of dollars, all dependent on the functionality and customization needed and the team of designers that you choose to work with.  Agencies or web design companies, for the most part, will provide higher pricing than hiring a friend-of-a-friend because they provide strategy and consulting that many freelancers can't.]]></description>
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		<slash:comments>11</slash:comments>
		</item>
		<item>
		<title>I&#8217;m ready for a new site.  What now?</title>
		<link>http://blog.redclayinteractive.com/im-ready-for-a-new-site-what-now/</link>
		<comments>http://blog.redclayinteractive.com/im-ready-for-a-new-site-what-now/#comments</comments>
		<pubDate>Wed, 17 Mar 2010 12:30:13 +0000</pubDate>
		<dc:creator>Nick Kastner</dc:creator>
				<category><![CDATA[Development and Design]]></category>
		<category><![CDATA[Strategy & Marketing]]></category>
		<category><![CDATA[Website Basics]]></category>

		<guid isPermaLink="false">http://blog.redclayinteractive.com/?p=330</guid>
		<description><![CDATA[After months of debating and talking to your team, you're finally ready to build your new website.  Now on to step two, finding someone to do it for you.  You call a friend whose son builds websites and he says it'll be $500 and then you speak to an agency who says the site will be $25,000.  What's the difference?  A website is a website, right?]]></description>
		<wfw:commentRss>http://blog.redclayinteractive.com/im-ready-for-a-new-site-what-now/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Buying Trademarked Domains</title>
		<link>http://blog.redclayinteractive.com/domain-trademark-issues/</link>
		<comments>http://blog.redclayinteractive.com/domain-trademark-issues/#comments</comments>
		<pubDate>Thu, 02 Apr 2009 13:29:56 +0000</pubDate>
		<dc:creator>Lindsey Marshall</dc:creator>
				<category><![CDATA[Website Basics]]></category>
		<category><![CDATA[domain names]]></category>
		<category><![CDATA[legal]]></category>
		<category><![CDATA[trademarks]]></category>

		<guid isPermaLink="false">http://blog.redclayinteractive.com/?p=59</guid>
		<description><![CDATA[The domain name for your biggest competitor is about to expire, and you have already placed a back order to purchase it.  Do you get to keep it?
Most likely not.  At the end of 2004 ICANN, the nonprofit global organization that sets domain policies, added a grace period after a domain expires when [...]]]></description>
		<wfw:commentRss>http://blog.redclayinteractive.com/domain-trademark-issues/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Pay Per Click Advertising Trademark Policies</title>
		<link>http://blog.redclayinteractive.com/advertising-trademark-policies/</link>
		<comments>http://blog.redclayinteractive.com/advertising-trademark-policies/#comments</comments>
		<pubDate>Mon, 23 Mar 2009 12:38:11 +0000</pubDate>
		<dc:creator>Lindsey Marshall</dc:creator>
				<category><![CDATA[Pay-Per-Click Advertising]]></category>
		<category><![CDATA[Website Basics]]></category>

		<guid isPermaLink="false">http://blog.redclayinteractive.com/?p=50</guid>
		<description><![CDATA[When you search your company&#8217;s name in Google, do your competitors&#8217; ads show up? And more importantly, can you make them stop?  That answer is not a simple yes or no. Trademarks are a heavily debated subject when it comes to pay per click advertising, and there are a wide set of rules governing [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>When is a privacy policy required by law?</title>
		<link>http://blog.redclayinteractive.com/privacy-policy-required/</link>
		<comments>http://blog.redclayinteractive.com/privacy-policy-required/#comments</comments>
		<pubDate>Wed, 11 Mar 2009 17:17:20 +0000</pubDate>
		<dc:creator>Lindsey Marshall</dc:creator>
				<category><![CDATA[Website Basics]]></category>
		<category><![CDATA[legal]]></category>
		<category><![CDATA[privacy]]></category>

		<guid isPermaLink="false">http://blog.redclayinteractive.com/?p=45</guid>
		<description><![CDATA[In our last blog about privacy policy creation we mentioned that in some cases a privacy policy is a legal requirement for a website. The following list mentions some of the cases where a privacy policy is required by law. This list is not comprehensive. If you have any questions about your own privacy policy [...]]]></description>
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		<slash:comments>10</slash:comments>
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