Making the decision to expand your website to a global audience can be challenging, but should not be intimidating. There are many aspects to keep in mind in order to maintain a website that is at an SEO standard. Read more on the Do’s and Dont’s in order to make your website global.
With Apple’s 3rd generation iPad selling out out of pre-order in just 4 days I believe it is safe to say that tablets are here to stay. The rise in popularity of these devices has retailers scratching their heads trying to determine how they can make their sites more friendly to iPad/tablet users.
Developing a iPad app or special web version of your commerce site can improve conversions from these users but it will come at a high cost. Below is a list of the top 10 things to consider to make your existing ecommerce site iPad friendly.
Seeing that it’s a new year, I thought it might be beneficial to our blog readers to spend a few minutes and write about the elusive website return on investment. Every year, billions of dollars are spent on web-based marketing strategies and/or marketing decisions influenced by the web. And yet, even knowing that they have to spend money on the web, most organizations have no idea what to expect in a return of their web marketing investment. In my experience, most organizations extremely... Continue Reading
It was an honor and a privilege to speak at this year’s ABA School of Bank Marketing and Management. The students were great and I absolutely look forward to having another opportunity to teach next year. Per request from a number of students at the school, I’ve posted my presentation (in PDF format) here. Since I had been out of bank marketing for almost 5 years, I had no idea the struggles that banks were going through. Just like all industries, financial institutions are continuing... Continue Reading
So you want to use QR codes but you’re not sure how to track them in Google Analytics. There are four steps to getting the URLs ready and generating the QR codes that will be ready for tracking using Google Analytics campaign tracking. Plan your campaign Use Google Campaign Builder to build unique URLs for each channel Use your favorite URL Shortener to shorten the link Generate the QR Code Below are more details about each step of the process as well as links to some powerful tools for getting... Continue Reading
Are you reading this blog on your mobile device? Just a few years ago that would seem like an absurd question but as we all know we are now in the age of mobile. A recent report published by RBC analyst Mike Abramsky estimated that there will be more smartphones sold than PCs in 2012 (reference http://www.pcworld.com/article/171380/). With the growth of mobile internet usage comes lot of jargon that can be tough to decipher for marketers who are not programmers. Below is a breakdown of what is commonly... Continue Reading
Was Lowe’s Pre-Black Friday Social Media a success or failure? Find out what we think.
Website pricing can range from just a few hundred dollars to millions of dollars, all dependent on the functionality and customization needed and the team of designers that you choose to work with. Agencies or web design companies, for the most part, will provide higher pricing than hiring a friend-of-a-friend because they provide strategy and consulting that many freelancers can’t.
After months of debating and talking to your team, you’re finally ready to build your new website. Now on to step two, finding someone to do it for you. You call a friend whose son builds websites and he says it’ll be $500 and then you speak to an agency who says the site will be $25,000. What’s the difference? A website is a website, right?
The domain name for your biggest competitor is about to expire, and you have already placed a back order to purchase it. Do you get to keep it? Most likely not. At the end of 2004 ICANN, the nonprofit global organization that sets domain policies, added a grace period after a domain expires when the owner can still choose to renew the domain. So when the domain expires, the website and related email addresses will stop working, but the owner will still have a few days to renew. Even if the owner... Continue Reading