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Buying Trademarked Domains

The domain name for your biggest competitor is about to expire, and you have already placed a back order to purchase it. Do you get to keep it? Most likely not. At the end of 2004 ICANN, the nonprofit global organization that sets domain policies, added a grace period after a domain expires when the...Continue Reading

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Pay Per Click Advertising Trademark Policies

When you search your company’s name in Google, do your competitors’ ads show up? And more importantly, can you make them stop? That answer is not a simple yes or no. Trademarks are a heavily debated subject when it comes to pay per click advertising, and there are a wide set of rules governing...Continue Reading

When is a privacy policy required by law?

In our last blog about privacy policy creation we mentioned that in some cases a privacy policy is a legal requirement for a website. The following list mentions some of the cases where a privacy policy is required by law. This list is not comprehensive. If you have any questions about your own privacy...Continue Reading

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Is a privacy policy really necessary for my website?

Is a privacy policy really necessary for my website? When building a website, privacy policy creation seems to intimidate website owners more than any other step of the process. The bad news is that it is necessary. The good news is that it’s pretty easy once you understand what it needs to say. What...Continue Reading

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About Red Clay

Red Clay isn't a traditional agency. Our folks don't fit that mold, and we aren't big on conforming. We're thinkers. We like getting outside the box to get results, but never just to be cool. We care too much about conversions to worry about being cool. We're outside the big city and provide our clients with good old fashioned service. Our business is built on conversions, communication, sales … you know, results.