Seeing that it’s a new year, I thought it might be beneficial to our blog readers to spend a few minutes and write about the elusive website return on investment. Every year, billions of dollars are spent on web-based marketing strategies and/or marketing decisions influenced by the web. And yet,...Continue Reading
Are you reading this blog on your mobile device? Just a few years ago that would seem like an absurd question but as we all know we are now in the age of mobile. A recent report published by RBC analyst Mike Abramsky estimated that there will be more smartphones sold than PCs in 2012 (reference http://www.pcworld.com/article/171380/)....Continue Reading
Now that you’ve decided what you need, how much should your website cost? The simple answer is “it depends on what your needs are.” Website pricing can range from just a few hundred dollars to millions of dollars, all dependent on the functionality and customization needed and the...Continue Reading
After months of debating and talking to your team, you’re finally ready to build your new website. Now on to step two, finding someone to do it for you. You call a friend whose son builds websites and he says it’ll be $500 and then you speak to an agency who says the site will be $25,000....Continue Reading
The domain name for your biggest competitor is about to expire, and you have already placed a back order to purchase it. Do you get to keep it? Most likely not. At the end of 2004 ICANN, the nonprofit global organization that sets domain policies, added a grace period after a domain expires when the...Continue Reading
When you search your company’s name in Google, do your competitors’ ads show up? And more importantly, can you make them stop? That answer is not a simple yes or no. Trademarks are a heavily debated subject when it comes to pay per click advertising, and there are a wide set of rules governing...Continue Reading
In our last blog about privacy policy creation we mentioned that in some cases a privacy policy is a legal requirement for a website. The following list mentions some of the cases where a privacy policy is required by law. This list is not comprehensive. If you have any questions about your own privacy...Continue Reading