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	<title>Comments on: Traffic Versus Conversion Rates</title>
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		<title>By: Bob Williams</title>
		<link>http://blog.redclayinteractive.com/traffic-versus-conversion-rates/comment-page-1/#comment-1439</link>
		<dc:creator>Bob Williams</dc:creator>
		<pubDate>Sat, 20 Mar 2010 13:25:39 +0000</pubDate>
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		<description>Good post Nick. Another thing to remember is that conversion rates can be measured in multiple ways and a company needs to pick a consistent measurement that provides the most meaningful metric for its business goal. For example you could measure conversion rate as:

# sales / total visitors
# sales / logged in visitors
# sales / cart adds
etc</description>
		<content:encoded><![CDATA[<p>Good post Nick. Another thing to remember is that conversion rates can be measured in multiple ways and a company needs to pick a consistent measurement that provides the most meaningful metric for its business goal. For example you could measure conversion rate as:</p>
<p># sales / total visitors<br />
# sales / logged in visitors<br />
# sales / cart adds<br />
etc</p>
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