Technical

Zach’s 2013 Predictions

The year 2013 will be an interesting year for tech. It seemed, in some regard, that 2012 was merely a lead-in to 2013 and the big stuff is yet to come. Windows 8 is no Vista, but it’s no XP either Windows 8 will slowly continue to gain traction with both consumers and enterprise customers before leveling off. Overall, however, it will not scratch the Surface in overall OS penetration. With desktop and laptop sales declining monthly, Windows 8 must begin to rely heavily on tablet use to continue... Continue Reading

Search Google by Image

Searching Google by image (aka how to find stolen images) Dragging an image across my desktop today, I accidentally stumbled upon an amazing Google search feature that I never knew about.  Google’s image search allows you to search for a particular image across the web, which could help you identify the source of an image or help you find websites that have “borrowed” your imagery.  Their image search is not just looking for matching file names either, but is actually using image... Continue Reading

GoDaddy’s DNS Servers Down: what does this mean for your website?

Is your website currently hosted by GoDaddy? GoDaddy, host of thousands of sites and one of the largest web hosts, is currently experiencing a major server outage. The DNS servers are currently down. What does this mean for your site? According to Mashable.com, if you have a domain registered with Godaddy that uses its nameservers and DNS records, your site will not be accessible during this outage. Any email accounts with GoDaddy will be temporarily down as well. The Anonymous hacktivist group have... Continue Reading

The Do’s and Don’ts of Making Your Website Global

Making the decision to expand your website to a global audience can be challenging, but should not be intimidating. There are many aspects to keep in mind in order to maintain a website that is at an SEO standard. Read more on the Do’s and Dont’s in order to make your website global.

Optimize your ecommerce site for iPad – 10 Tips

With Apple’s 3rd generation iPad selling out out of pre-order in just 4 days I believe it is safe to say that tablets are here to stay. The rise in popularity of these devices has retailers scratching their heads trying to determine how they can make their sites more friendly to iPad/tablet users.

Developing a iPad app or special web version of your commerce site can improve conversions from these users but it will come at a high cost. Below is a list of the top 10 things to consider to make your existing ecommerce site iPad friendly.

SOPA and PIPA Legislation

Warning.  This is a personal rant There are two bills making their way through our Congress that are hotly debated: SOPA (Stop Online Piracy Act) and PIPA (Protect IP Act). The bills are written to fight online trafficking of copyrighted wares.  The issue with these bills is the seemingly broad reach it proposes and a “censor-first, ask questions later” attitude.   For example, a family video with background music (that is not public domain) can put the site-owner at risk for hosting... Continue Reading

Heating up website usability

If you’ve ever looked at a radar image of an oncoming storm (something we haven’t exactly seen a lot of lately in the South), you know that the deep reds and purples can be somewhat fearsome because they carry significant potential for damage.  The radar method of displaying information is called a “heatmap”.  We wondered – what if there was a way to apply a heatmap of user activity to your website?  Well, that’s something we developers and programmers are working on – a heatmap... Continue Reading

Every time you get free Chick-fil-A coupons, think of Red Clay

At Red Clay, we have a lot of opportunities to do some really cool projects.  Some of these you may have seen in our portfolio, but there are others that you may have interacted with and not been aware of. The other day I was reminded by Yancey about a past project of ours… the free Chick-fil-A coupons you get in the mail!  The coupon system, which was created for a marketing partner of Chick-fil-A, consists of two separate pieces of software that together create a system that allows users to... Continue Reading

The One Schema

A couple years ago Google released a few search tools to help users find more relevant information faster.  Rich snippets were a way site owners could split up their information into smaller chunks for a search engine to understand.  The search engine in turn can use this extended information to serve up summaries or better results to their users. In the beginning of this whole process, several people had good ideas on how to mark the information for search engines.  They were dubbed microformat,... Continue Reading

The PROTECT IP Internet Censorship Bill

For those of you that don’t know, a group of U.S. senators, in conjunction with the Department of Homeland Security, have been working to provide a bill that would allow the Federal Government to take over or shut down websites if they were found to be terroristic in nature or that violate copyright protections. Unfortunately, every draft of this bill has been labeled “censorship” as they can’t seem to craft legislation that doesn’t censor the internet in some massive... Continue Reading

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