Are you reading this blog on your mobile device? Just a few years ago that would seem like an absurd question but as we all know we are now in the age of mobile. A recent report published by RBC analyst Mike Abramsky estimated that there will be more smartphones sold than PCs in 2012 (reference http://www.pcworld.com/article/171380/). With the growth of mobile internet usage comes lot of jargon that can be tough to decipher for marketers who are not programmers. Below is a breakdown of what is commonly... Continue Reading
Website pricing can range from just a few hundred dollars to millions of dollars, all dependent on the functionality and customization needed and the team of designers that you choose to work with. Agencies or web design companies, for the most part, will provide higher pricing than hiring a friend-of-a-friend because they provide strategy and consulting that many freelancers can’t.
Once you see your website as more than an online marketing brochure, but as a vital tool that impacts your operational strategy as well as your sales strategy, your next question should be, “How do I get people to visit my website?” Traditional marketing efforts, including print, radio, television and outdoor advertising, are all vaialbe options, provided they direct people back to your site. Also, encouraging sales people to use your site as a tool should be part of your strategy. Still,... Continue Reading
Understanding that people are performing thousands of searches every day for every imaginable product, service, and industry, the question becomes, “What do we do about it?” By now, most businesses realize the need to have a website. Unfortunately, few businesses have fully grasped the true value a website could offer. They assume that having a few web pages with an address, a phone number, and maybe a list of products is all that they need. And three years ago, that may have been true. But... Continue Reading