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Continued from Part 1: Why Landing Pages Rock!
There are two requirements for successful landing pages: a specific source of traffic and a defined goal.
A specific source of traffic is necessary because you have to be able to control who hits your landing page. You can’t very well target a page to a particular audience if you have no idea who is seeing it. Some examples of traffic sources would be a pay per click ad, a banner ad, a sponsored link, etc.
A defined goal is the other necessary... Continue Reading
Microsoft’s current search engine, live.com, while not the worst search engine, may be being pushed to the wayside as recent reports indicate that Microsoft will introduce a new search engine late this week. There seems to be some online debate as to whether the new search engine will launch with the name Bing or possibly Kumo, but that should be decided at the formal announcement on Thursday. Currently, live.com receives roughly 10% of all searches done online, and was Microsoft’s hope... Continue Reading
Over the past few years there has been a tremendous argument about how to start marketing your business. As a small business or a Fortune 500 company, the simple answer is this-the Web.
Think about it this way. As a business owner, you want to develop a reputation, a brand; something that you can maintain over the long term. Absolute control of a brand is impossible, but if you start branding on the right foot it’s at least a solid start.
The problem is, many traditional marketers will tell... Continue Reading
