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YouTube Unveils Plan To Offer Paid Subscriptions

According to AdAge, YouTube plans to launch paid subscriptions for some individual channels this Spring. YouTube may also require a charge for content libraries and access to live events.  First, YouTube will test this idea on a few channels, but YouTube believes paid subscriptions can benefit many of its partners. Partners can expect a 45-55 split and the option to offer ads on their paid channels. This paid service is rumored to cost between $1 and $5 per month and  is scheduled to start as... Continue Reading

Mobile Online Video Watching Jumps

According to a 2012 report by Ooyala, consumers are spending more time watching videos on mobile phones and tablets. Mobile phone views comprise 2.3% of the overall time spent watching online videos. This year, there has been a 53% increase in overall time watching videos on mobile phones and a 72% increase in video views on tablets. An Ooyala report suggests that “big screens are for big content.” In 2012, 93% of the time consumers spent watching videos on smart TVs, gaming consoles, and set-top... Continue Reading

Over the Double Rainbow of Online Video

With the constant flow of new designs and fancy new web entities like Google + over the past week, YouTube has joined in on all the fun. If you would like to follow a Cosmic Panda over a double rainbow, visit http://www.youtube.com/cosmicpanda.  Cosmic Panda is a new possible design for the YouTube site from the TestTube team that features new ways to watch videos, view playlists and channels.  None of the designs are drastic departures from the current YouTube layout but I personally think they... Continue Reading