A study by Pew Research Center’s Internet & American Life Project found that young adults are more likely to use social media than any other age group. The chart below shows that users differ in gender, race, and age across social media platforms. With so many social networks these days, marketers need to be aware of these stats in order to select the best social media strategy that appeals to their target market. For instance, I may not recommend Pinterest for a brand that wants to... Continue Reading
Have you ever taken a break with your relationship with Facebook? According to a study done by Pew Research Center, 61% of Facebook users say they have taken a Facebook hiatus at least once in the past. Users who stated they have gone on a Facebook break say it was due to their busy schedules. Other participants took a hiatus for these reasons: the site was not interesting, content was not compelling, excessive gossip or drama, or concern that they were wasting too much time. Furthermore, a shocking... Continue Reading
In the past few weeks, Harlem Shake videos have taken over YouTube. How did this craze become so popular? Was it the awesome dance skills or the funny costumes that made you watch the same video over and over again? One time was not enough to satisfy your desire to find your favorite dancer in each video. Every brand these days wants to make a “viral” video. What if there was a tool that could aid in the infectiousness of your content? The answer may be as simple as using the new app, TubeRank.... Continue Reading
2012 was an exciting year for our industry. In addition to fun new gadgets and online services, technology and social media are shaping the world we live in. We had a US Presidential campaign conducted heavily through, and possibly determined by, social media (dubbed the “Twitter Election”). The notorious group of hackers, Anonymous, left behind their prankster origins and grew into a political action group, helping to defeat the internet censorship bill SOPA and most recently... Continue Reading
Just when you think Facebook can’t possibly make any more changes, they surprise you! Facebook has officially announced the launch of a new search engine called “Graph Search” this morning.
From responsive design and SEO algorithm changes to social network changes and real time marketing, 2013 is going to be an exciting year.
In last year’s post I said that addressing your mobile audience would be a requirement by the end of 2012. With recent data showing mobile already accounting for 30% of total internet traffic, mobile users expected to surpass desktop users and mobile orders more valuable than desktop orders, if you haven’t already incorporated mobile into your marketing plans it’s time to catch up!
As 2012 comes to a close, businesses already have their 2013 marketing plans in que. What’s at the top of the list? According to the CMO Council in its “State of Marketing 2012″ survey, 62% of senior marketers stated that social media tools such as interactions, fan pages, social analytics, social ad targeting, among others are marketing channels they plan to evaluate in the next 12 months.
According to a December report by Demandbase/Ziff Davis, search engine optimization trumped social media as the most popular marketing strategy among B2B companies.
Long gone are the days when consumers wrote their frustrations in the “sound off” section of the newspaper or called customer service to file a complaint. Nowadays, customers simply go to their social medium of choice and voice their opinion to the whole world. Prompt company action is usually taken, but has this created a “must threaten for results” movement?
According to a September 2012 study by RichRelevance, shoppers who use Pinterest to arrive at an online store spend an average of $168.83. This amount is considerably larger than other social media channels. For example, shoppers who arrive at an online retail site through Facebook spend $94.70, and shoppers who go through Twitter spend only $70.84. In contrast, Facebook exceeds Pinterest in average revenue per referral session by $0.90. Twitter has the smallest average revenue per referral session... Continue Reading