Since its inception, Facebook has taken careful consideration as to how to develop an advertising platform that works for users and generates results. That’s part of the reason that eMarketer forcast for 2011 showed that Facebook would be the leading website for online display ads in 2011. So,...Continue Reading
Not too long ago I read an article featuring a recent survey which showed that the majority of small business owners don’t use social media and don’t plan on implementing it in the near future. The article states that most business owners don’t see the benefit of taking the time to...Continue Reading
As of today, Google’s new Google+ social networking service is expected to have more than 10 million members and that growth was all without a public launch (new users could only sign up after receiving an invite from an existing member). In addition to offering the same basic functions that users...Continue Reading
Some of the Red Clay crew attended an interesting event put on by AiMA and SEMPO that was centered on how social media and social marketing are meshing into what is being called “Social Search”. We learned about “The Social Impact on Search” and how we as marketers can influence consumers to...Continue Reading
Recently a few large brands have illustrated an excellent warning to all businesses using social media: what is acceptable on your personal account is not always acceptable on your business account. Here are two potential issues that you need to avoid: Accidentally posting a personal message to the...Continue Reading
One Word… Excuses. (Insert laundry list of “reasons why twitter won’t work for my business” here.) We all make excuses for the things we don’t want to do. We justify not doing things that are hard or require us to give something of ourselves so that we can instead do the...Continue Reading
Facebook Pages are changing yet again. It seems that whenever profiles change pages aren’t far behind. In March 2011 all pages will be changed to the new version. For now you can opt into the upgrade or wait to be upgraded automatically. Be forewarned, there is no going back to the old version...Continue Reading
On Tuesday of this week, I had the opportunity to speak with Kevin Sasser with Company.com (great domain name by the way). Company.com is a new venture attempting to create the next great social network for businesses. It allows companies to post information about their products and services, coupons...Continue Reading
Are Tweets more powerful than links. Matt Cutts from Google says only when it comes to live results but in a recent episode of Whiteboard Friday Rand from seoMOZ said that there is evidence that shows that Tweets can indeed be more powerful than links, a situation that makes a social media presence...Continue Reading
The importance of social media for business is no longer up for debate (did you know that Fortune 500 companies have doubled their use of Twitter over the past year with 60% now maintaining an active Twitter account and 56% a facebook page??). But once you have set up your social presence, how do you...Continue Reading
