According to AdAge, YouTube plans to launch paid subscriptions for some individual channels this Spring. YouTube may also require a charge for content libraries and access to live events. First, YouTube will test this idea on a few channels, but YouTube believes paid subscriptions can benefit many of its partners. Partners can expect a 45-55 split and the option to offer ads on their paid channels. This paid service is rumored to cost between $1 and $5 per month and is scheduled to start as... Continue Reading
2012 was an exciting year for our industry. In addition to fun new gadgets and online services, technology and social media are shaping the world we live in. We had a US Presidential campaign conducted heavily through, and possibly determined by, social media (dubbed the “Twitter Election”). The notorious group of hackers, Anonymous, left behind their prankster origins and grew into a political action group, helping to defeat the internet censorship bill SOPA and most recently... Continue Reading
From responsive design and SEO algorithm changes to social network changes and real time marketing, 2013 is going to be an exciting year.
In last year’s post I said that addressing your mobile audience would be a requirement by the end of 2012. With recent data showing mobile already accounting for 30% of total internet traffic, mobile users expected to surpass desktop users and mobile orders more valuable than desktop orders, if you haven’t already incorporated mobile into your marketing plans it’s time to catch up!
As 2012 comes to a close, businesses already have their 2013 marketing plans in que. What’s at the top of the list? According to the CMO Council in its “State of Marketing 2012″ survey, 62% of senior marketers stated that social media tools such as interactions, fan pages, social analytics, social ad targeting, among others are marketing channels they plan to evaluate in the next 12 months.
Have you ever done a Google search and noticed that some of the results have photos next to them? This is thanks to Google Authorship, a feature of Google+ that allows you to distinguish your content, increase your click throughs, and build a following.
There are several key benefits to Authorship, the first and most important to me is the potential increase in click throughs. On a page of text-only search results, images stand out and are more likely to get a click. Sites that have implemented structured markup on their content have reported increased click through rates of 30 to 150+ percent.
Guys, have you noticed unusual and exceptional smells coming from your kitchen? A new wreath on the door every time you return from checking the mail? A quilt made of all your old jerseys hanging in your man cave? Your baby wearing only a knitted cap sitting in your porch flower pot? Well these are all good signs that your wife has been on Pinterest. What is Pinterest you ask? Pinterest is, as stated by Pinterest.com, “a virtual pinboard — a place where you can organize and share all the... Continue Reading
Recently a few large brands have illustrated an excellent warning to all businesses using social media: what is acceptable on your personal account is not always acceptable on your business account. Here are two potential issues that you need to avoid: Accidentally posting a personal message to the wrong account. Recently Chrysler had to scramble when their official Twitter account dropped an F-bomb on their 7,500+ followers. The suspected culprit was an employee of their social media company... Continue Reading
The importance of social media for business is no longer up for debate (did you know that Fortune 500 companies have doubled their use of Twitter over the past year with 60% now maintaining an active Twitter account and 56% a facebook page??). But once you have set up your social presence, how do you keep your customers interested and make your investment worthwhile? A recent survey from social media marketing agency Cone shows that deals and incentives are undoubtedly the top reason customers... Continue Reading