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Have you ever done a Google search and noticed that some of the results have photos next to them? This is thanks to Google Authorship, a feature of Google+ that allows you to distinguish your content, increase your click throughs, and build a following.
There are several key benefits to Authorship, the first and most important to me is the potential increase in click throughs. On a page of text-only search results, images stand out and are more likely to get a click. Sites that have implemented structured markup on their content have reported increased click through rates of 30 to 150+ percent.
According to a 2012 Webmarketing survey, search-engine optimization (SEO) is the top digital marketing channel for lead generation. The second biggest channel for lead generation among B2B respondents is social media (21%) and pay-per-click (20%). B2C survey participants rated pay-per-click as the second biggest channel for lead generation at 26% followed by social media at 25%. In the past year, 20% more B2C marketers declared that SEO is the channel with the most impact on their business. In addition,... Continue Reading
Happy Friday! On my way to work this morning, I believe I drank too much coffee and my creativity got a little out of control. So, I thought I would write a blog post about the experience.
First, let me preface this by saying two things:
One, this is not the opinion of Red Clay Interactive, but mine and mine alone. I am 100% about the search industry. It’s part of our business and can be one of the most effective, and relevant, marketing channels available to us. But…you’ll see... Continue Reading
UPDATE: October 18, 2011, 2:03 PM EST Search Engine Land has removed links to this story so the document is no longer available for download from SearchEngineLand.com. Their original story has been updated to reflect this. You can check it out here.
Have you ever dreamed of getting your hands on that valuable commodity known as the “Google Search Quality Rating Guidelines”?
Dream no more. Search Engine Land was tipped off this morning and obtained a copy of the Google Quality Rating... Continue Reading
Microsoft’s current search engine, live.com, while not the worst search engine, may be being pushed to the wayside as recent reports indicate that Microsoft will introduce a new search engine late this week. There seems to be some online debate as to whether the new search engine will launch with the name Bing or possibly Kumo, but that should be decided at the formal announcement on Thursday. Currently, live.com receives roughly 10% of all searches done online, and was Microsoft’s hope... Continue Reading
On Tuesday, Google released its newest feature, Rich Snippets. These Rich Snippets allow searchers to view more summary information about a site at a glance like product price, ratings, and helping to discern who’s who from a listing of people with the same name. See the Google Webmaster Blog for more details.
In addition to this change, Google also has introduced Google Options, allowing users to drive down further into their search results. For instance, if a searcher is looking for an article... Continue Reading
Once you see your website as more than an online marketing brochure, but as a vital tool that impacts your operational strategy as well as your sales strategy, your next question should be, “How do I get people to visit my website?”
Traditional marketing efforts, including print, radio, television and outdoor advertising, are all vaialbe options, provided they direct people back to your site. Also, encouraging sales people to use your site as a tool should be part of your strategy. Still,... Continue Reading
