Great websites are interactive. We are well past the days of static web pages basically functioning as online brochure. Today’s user is more advanced, and in turn, demands more from their web experience. This means if your site doesn’t meet expectations, or offer something unique, they’ll find another...Continue Reading
Search engine optimization is the ability to create a website that is easily found by search engines and indexed for certain key words and phrases. Having a site that is optimized captures people who are already searching for a product or service you offer. The benefit is that you don’t have to reach...Continue Reading
Pay-Per-Click advertisements are the most important innovation to hit the internet since e-mail!!! Maybe not, but it can be an effective tool in your advertising arsenal. But what exactly is PPC? Pay-Per-Click advertisements appear on search engine result pages. When you search a word in Google, the...Continue Reading
Before we start, check out this new Nike commercial. Now that we are all on the same page, hopefully our headline makes a little more sense. A lot of companies out there claim to be “SEO Experts,” but many of them are just pulling a fast sell. So how can you tell the difference? By knowing what SEO...Continue Reading
I’ll get to the headline in a minute. But first, we’ve already seen the advantages of using search engine optimization over traditional advertising. But you are probably wondering how SEO actually works? No one knows for sure how search engines like Google, MSN, and Yahoo determine their rankings,...Continue Reading
Once you see your website as more than an online marketing brochure, but as a vital tool that impacts your operational strategy as well as your sales strategy, your next question should be, “How do I get people to visit my website?” Traditional marketing efforts, including print, radio, television...Continue Reading
I think one impact of the internet that most everyone is aware of is the fact that you can now sell to a customer located anywhere in the world. Unlike commerce at any other time in history, we are no longer bound by the constraints of geography. Any of us who have bought a book or a birthday gift online...Continue Reading
So, you have heard the term. You’ve seen it thrown around the web. You know it’s a hot trend. But just what is SEO and how can it help your business? SEO stands for search engine optimization, and it’s a fancy-sounding way to help customers looking for a widget find your widget, on your site, as easily...Continue Reading