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	<title>Red Clay Interactive Blog &#187; Pay-Per-Click Advertising</title>
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	<description>Making Search Engines Friendly</description>
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		<title>How to use Landing Pages</title>
		<link>http://blog.redclayinteractive.com/how-to-use-landing-pages/</link>
		<comments>http://blog.redclayinteractive.com/how-to-use-landing-pages/#comments</comments>
		<pubDate>Thu, 11 Aug 2011 19:30:01 +0000</pubDate>
		<dc:creator>Lindsey Marshall</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[E-Commerce]]></category>
		<category><![CDATA[Pay-Per-Click Advertising]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Strategy & Marketing]]></category>
		<category><![CDATA[landing pages]]></category>
		<category><![CDATA[website marketing]]></category>

		<guid isPermaLink="false">http://blog.redclayinteractive.com/?p=1373</guid>
		<description><![CDATA[Continued from Part 1: Why  Landing Pages Rock!
There are two requirements for a successful landing page: a specific source of traffic and a defined goal.
A specific source of traffic is necessary because you have to be able to control who hits your landing page.  You can’t very well target a page to a particular audience [...]]]></description>
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		<title>Why Landing Pages Rock!</title>
		<link>http://blog.redclayinteractive.com/why-landing-pages-rock/</link>
		<comments>http://blog.redclayinteractive.com/why-landing-pages-rock/#comments</comments>
		<pubDate>Thu, 11 Aug 2011 14:03:51 +0000</pubDate>
		<dc:creator>Lindsey Marshall</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[E-Commerce]]></category>
		<category><![CDATA[Pay-Per-Click Advertising]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Strategy & Marketing]]></category>
		<category><![CDATA[landing pages]]></category>
		<category><![CDATA[Marketing Strategy]]></category>

		<guid isPermaLink="false">http://blog.redclayinteractive.com/?p=1383</guid>
		<description><![CDATA[When a visitor first lands on your website, the page they hit is technically a landing page.  But in the world of interactive marketing, “landing page” refers to a page that is designed specifically for one campaign that is separate from the rest of your website.
Landing pages work so well because you can target [...]]]></description>
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		<title>Microsoft to change adCenter trademark guidelines</title>
		<link>http://blog.redclayinteractive.com/microsoft-to-change-adcenter-trademark-guidelines/</link>
		<comments>http://blog.redclayinteractive.com/microsoft-to-change-adcenter-trademark-guidelines/#comments</comments>
		<pubDate>Tue, 15 Feb 2011 20:13:07 +0000</pubDate>
		<dc:creator>Nick Kastner</dc:creator>
				<category><![CDATA[Pay-Per-Click Advertising]]></category>
		<category><![CDATA[Strategy & Marketing]]></category>
		<category><![CDATA[Microsoft adCenter]]></category>

		<guid isPermaLink="false">http://blog.redclayinteractive.com/?p=660</guid>
		<description><![CDATA[For those of you using Microsoft adCenter, we received a notice this morning that they would be changing their Intellectual Property Guidelines to no longer review trademark keyword complaints.  They will continue to investigated brand owner complaints related to trademark use in ad text.
What does this mean? The new Microsoft ad review process is [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Click Here For Awesome!!!</title>
		<link>http://blog.redclayinteractive.com/click-here-for-awesome/</link>
		<comments>http://blog.redclayinteractive.com/click-here-for-awesome/#comments</comments>
		<pubDate>Fri, 18 Apr 2008 15:59:58 +0000</pubDate>
		<dc:creator>Chris Adams</dc:creator>
				<category><![CDATA[Pay-Per-Click Advertising]]></category>

		<guid isPermaLink="false">http://seo.redclayinteractive.com/?p=9</guid>
		<description><![CDATA[Which of the following Pay-Per-Click (PPC) advertisements for web design would you click on?

You may think the answer is simple, but billions of people get it wrong every day. Because if you were to search web design (or anything else in Google for that matter) right now, the vast majority of Pay-Per-Click advertisements taking up [...]]]></description>
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		<title>Does Pay-Per-Click Make Cents?</title>
		<link>http://blog.redclayinteractive.com/does-pay-per-click-make-cents/</link>
		<comments>http://blog.redclayinteractive.com/does-pay-per-click-make-cents/#comments</comments>
		<pubDate>Mon, 14 Apr 2008 17:37:49 +0000</pubDate>
		<dc:creator>Chris Adams</dc:creator>
				<category><![CDATA[Pay-Per-Click Advertising]]></category>
		<category><![CDATA[creative web design]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>

		<guid isPermaLink="false">http://seo.redclayinteractive.com/?p=8</guid>
		<description><![CDATA[Pay-Per-Click advertisements are the most important innovation to hit the internet since e-mail!!!
Maybe not, but it can be an effective tool in your advertising arsenal. But what exactly is PPC?
Pay-Per-Click advertisements appear on search engine result pages. When you search a word in Google, the results that show up on the left-center of the page [...]]]></description>
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