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Continued from Part 1: Why Landing Pages Rock!
There are two requirements for successful landing pages: a specific source of traffic and a defined goal.
A specific source of traffic is necessary because you have to be able to control who hits your landing page. You can’t very well target a page to a particular audience if you have no idea who is seeing it. Some examples of traffic sources would be a pay per click ad, a banner ad, a sponsored link, etc.
A defined goal is the other necessary... Continue Reading
When a visitor first lands on your website, the page they hit is technically a landing page. But in the world of interactive marketing, “landing page” refers to a page that is designed specifically for one campaign that is separate from the rest of your website.
Landing pages work so well because you can target your page to speak to one specific audience and lead them to complete one specific action on your site. By maintaining a consistent message from the moment you piqued someone’s interest... Continue Reading
For those of you using Microsoft adCenter, we received a notice this morning that they would be changing their Intellectual Property Guidelines to no longer review trademark keyword complaints. They will continue to investigated brand owner complaints related to trademark use in ad text.
What does this mean? The new Microsoft ad review process is more in line with industry standards which should mean that you will receive approvals on upcoming campaigns more quickly. For those of you worried about... Continue Reading
Which of the following Pay-Per-Click (PPC) advertisements for web design would you click on?
You may think the answer is simple, but billions of people get it wrong every day. Because if you were to search web design (or anything else in Google for that matter) right now, the vast majority of Pay-Per-Click advertisements taking up your screen would be bland and blah like the other three above.
The key with PPC, like any other sort of marketing, is standing out. Differentiating yourself from the... Continue Reading
Pay-Per-Click advertisements are the most important innovation to hit the internet since e-mail!!!
Maybe not, but it can be an effective tool in your advertising arsenal. But what exactly is PPC?
Pay-Per-Click advertisements appear on search engine result pages. When you search a word in Google, the results that show up on the left-center of the page are organic results. These rankings are ordered by relevancy to the keyword, and are the result of good search engine optimization techniques.
To the... Continue Reading
