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Posts Tagged ‘Pay-Per-Click Advertising’

How to use Landing Pages

Continued from Part 1: Why  Landing Pages Rock! There are two requirements for a successful landing page: a specific source of traffic and a defined goal. A specific source of traffic is necessary because you have to be able to control who hits your landing page.  You can’t very well target a page...Continue Reading

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tagged with: , ,        posted in: Branding, E-Commerce, Pay-Per-Click Advertising, Social Media, Strategy & Marketing

Why Landing Pages Rock!

When a visitor first lands on your website, the page they hit is technically a landing page. But in the world of interactive marketing, “landing page” refers to a page that is designed specifically for one campaign that is separate from the rest of your website. Landing pages work so well because...Continue Reading

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tagged with: , ,        posted in: Branding, E-Commerce, Pay-Per-Click Advertising, Social Media, Strategy & Marketing

Microsoft to change adCenter trademark guidelines

For those of you using Microsoft adCenter, we received a notice this morning that they would be changing their Intellectual Property Guidelines to no longer review trademark keyword complaints. They will continue to investigated brand owner complaints related to trademark use in ad text. What does this...Continue Reading

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tagged with: ,        posted in: Pay-Per-Click Advertising, Strategy & Marketing

Click Here For Awesome!!!

Which of the following Pay-Per-Click (PPC) advertisements for web design would you click on? You may think the answer is simple, but billions of people get it wrong every day. Because if you were to search web design (or anything else in Google for that matter) right now, the vast majority of Pay-Per-Click...Continue Reading

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tagged with:        posted in: Pay-Per-Click Advertising

Does Pay-Per-Click Make Cents?

Pay-Per-Click advertisements are the most important innovation to hit the internet since e-mail!!! Maybe not, but it can be an effective tool in your advertising arsenal. But what exactly is PPC? Pay-Per-Click advertisements appear on search engine result pages. When you search a word in Google, the...Continue Reading

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tagged with: , ,        posted in: Pay-Per-Click Advertising

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About Red Clay

Red Clay isn't a traditional agency. Our folks don't fit that mold, and we aren't big on conforming. We're thinkers. We like getting outside the box to get results, but never just to be cool. We care too much about conversions to worry about being cool. We're outside the big city and provide our clients with good old fashioned service. Our business is built on conversions, communication, sales … you know, results.