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Bada-BING! Microsoft readies new search engine.

Microsoft’s current search engine, live.com, while not the worst search engine, may be being pushed to the wayside as recent reports indicate that Microsoft will introduce a new search engine late this week. There seems to be some online debate as to whether the new search engine will launch with the name Bing or possibly Kumo, but that should be decided at the formal announcement on Thursday. Currently, live.com receives roughly 10% of all searches done online, and was Microsoft’s hope... Continue Reading

Google Continues to Change the Way We Search

On Tuesday, Google released its newest feature, Rich Snippets. These Rich Snippets allow searchers to view more summary information about a site at a glance like product price, ratings, and helping to discern who’s who from a listing of people with the same name. See the Google Webmaster Blog for more details. In addition to this change, Google also has introduced Google Options, allowing users to drive down further into their search results. For instance, if a searcher is looking for an article... Continue Reading

SEO Is Just Like High School

I’ll get to the headline in a minute. But first, we’ve already seen the advantages of using search engine optimization over traditional advertising. But you are probably wondering how SEO actually works? No one knows for sure how search engines like Google, MSN, and Yahoo determine their rankings, but most of us believe elves are somehow involved. But whether mystical creatures are at work or not, the process doesn’t have to be a complete mystery. There are basically two main ways... Continue Reading