Have you ever taken a break with your relationship with Facebook? According to a study done by Pew Research Center, 61% of Facebook users say they have taken a Facebook hiatus at least once in the past. Users who stated they have gone on a Facebook break say it was due to their busy schedules. Other participants took a hiatus for these reasons: the site was not interesting, content was not compelling, excessive gossip or drama, or concern that they were wasting too much time. Furthermore, a shocking... Continue Reading
According to the GlobalWebIndex 2012 Q4 study, Google+ is now the second social network behind Facebook in total number of active users. In a phoneArena.com article, Maxwell R. explains that Twitter surpasses Google+ in share of users and growth at 40%, but Google+ has roughly 43 million more active users than Twitter. Google+ has been able to capture market share through its integrated services and has grown 27% in this past month alone. Search is becoming more social. Businesses who have adopted... Continue Reading
Last Thursday, Twitter announced its partnership with Vine, an app that allows users to create six-second loop videos. The app is free on any iPhone 3G (or newer) and integrates with Twitter to provide consumers with instant video-sharing. Some even speculate that Vine will become the next Instagram. What do you think…fad or awesome marketing tool? Big brands like GE and Urban Outfitters have already jumped on the Vine bandwagon. For example, GE posted a video with the tagline “Innovation starts... Continue Reading
Gone are the days when you could sell a product based solely on features or flashy packaging. Now, consumers are looking for much more. Not only are buyers interested in exceptional products, but they are also looking for businesses to provide unique experiences. How can your business keep up with this growing trend?
According to a December report by Demandbase/Ziff Davis, search engine optimization trumped social media as the most popular marketing strategy among B2B companies.
Long gone are the days when consumers wrote their frustrations in the “sound off” section of the newspaper or called customer service to file a complaint. Nowadays, customers simply go to their social medium of choice and voice their opinion to the whole world. Prompt company action is usually taken, but has this created a “must threaten for results” movement?
Google will control half of the US mobile advertising market by the end of 2012.
Shopify posted an info graphic that I have found to be a great visual for the rise of mobile commerce. In 2013 many companies have shifted their budgets to include more focus on mobile coinciding with the inflation of mobile holders and interaction. Shopify has found that 1 in 4 purchases will be made on a mobile devise this holiday season.
In sales and marketing, we want to ensure that we are actively optimizing ongoing growth. The question is what is the best frequency of marketing performance evaluation? According to MarketingSherpa’s Lead Generation Benchmark Survey, 33% of organizations evaluate performance of lead generation activities monthly in order identify opportunities for improvement.
You know that nurturing leads are the key to maintaining a lasting relationship with your prospective consumer. The main concern is, however, what is the most effective strategy for nurturing these leads? According to a recent study, email newsletters are the most effective by 57%.