If your business has been recognized with an award, congratulations! Whether it was given by a trade association or an industry group or a local community organization, your award signifies that you have been doing great work. So what now? Many small to midsize businesses know that winning an award is a great honor and achievement but don’t know how to make the most of the opportunity. By taking a few extra steps to promote your award you can maximize the benefits. You have already put... Continue Reading
According to an Edelman survey, 4 in 10 Millennials (aged 18-33) want brands to allow them to co-create products
You may find that we often drill the concept of valuable content into your marketing strategy. It is because great content is so important, and sometimes appears to be a bigger challenge. A recent study has shown that US B2B marketers have used content marketing this year making this the most popular tactic of the businesses surveyed.
New study by Hybris has found that 8 in 10 B2B procurers would opt for a supplier that offers online ordering over an equal supplier that only offers print catalog ordering. The top advantages for the option of e-commerce from a supplier is that it allows them to do business with suppliers at their own convenience (89.4%), saves them time (84.6%), and enables them to be better informed about the state of their order (80.7%).
MarketingSherpa’s Lead Generation Benchmark survey shows a number of marketing technologies organizations are currently using. The top technology was web analytics at 76%. Email marketing platforms came in second at 64% and website content management systems a close third at 61%. Marketing automation was last at only 19%.
Since its inception, Facebook has taken careful consideration as to how to develop an advertising platform that works for users and generates results. That’s part of the reason that eMarketer forcast for 2011 showed that Facebook would be the leading website for online display ads in 2011. So, I want to take just a few minutes of your time to share with you one of the coolest features of their advertising platform: targeting. Once you’ve developed your ad, it’s relatively simple... Continue Reading
My alma mater recently honored me for being what they consider “successful” in the business, community, or educational worlds. And as a result, I was asked to define success and give advice to college students as they look to enter the real world. If you read my blog you already have read half my answer and know that this was not an easy task for me.
Thoughts went through my head that included dollar signs, retirement ages, peer recognition, etc., but in the end I realized none of that really matters. In fact, it is pretty simple. So for what it’s worth, here’s how I define success.
Not too long ago I read an article featuring a recent survey which showed that the majority of small business owners don’t use social media marketing and don’t plan on implementing it in the near future. The article states that most business owners don’t see the benefit of taking the time to use social media when traditional marketing and word of mouth is much more effective. However, the fact is that not only is social media just as effective as traditional word of mouth marketing,... Continue Reading
When a visitor first lands on your website, the page they hit is technically a landing page. But in the world of interactive marketing, “landing page” refers to a page that is designed specifically for one campaign that is separate from the rest of your website. Landing pages work so well because you can target your page to speak to one specific audience and lead them to complete one specific action on your site. By maintaining a consistent message from the moment you piqued someone’s interest... Continue Reading
Developing brands and building great projects is great fun but if those projects are not able to be used by our Clients effectively we have only done half our job. After a site launches is when the magic really happens. That is where the rubber meets the road and where the ideas that everyone was so excited about during development get vetted and we begin to see how successful the project will be. After launch the excitement of the creative phase passes and the day to day interaction with the site... Continue Reading