How to use Landing Pages
Continued from Part 1: Why Landing Pages Rock! There are two requirements for successful landing pages: a specific source of traffic and a defined goal. A specific source of traffic is necessary because you have to be able to control who hits your landing page. You can’t very well target a page to a particular audience if you have no idea who is seeing it. Some examples of traffic sources would be a pay per click ad, a banner ad, a sponsored link, etc. A defined goal is the other necessary... Continue Reading
