2012 was a booming year for the digital side of marketing. In this type of industry we as marketers have to be on top of the fast paced evolution of social platforms, SEO tactics, Google’s algorithm, design technique, and much more. Although it can become overwhelming, it has been an exciting year for the interactive side of marketing. As for 2013, I predict this to be a year of interactive priority.
UPDATE: October 18, 2011, 2:03 PM EST Search Engine Land has removed links to this story so the document is no longer available for download from SearchEngineLand.com. Their original story has been updated to reflect this. You can check it out here. Have you ever dreamed of getting your hands on that valuable commodity known as the “Google Search Quality Rating Guidelines”? Dream no more. Search Engine Land was tipped off this morning and obtained a copy of the Google Quality Rating... Continue Reading
Since its inception, Facebook has taken careful consideration as to how to develop an advertising platform that works for users and generates results. That’s part of the reason that eMarketer forcast for 2011 showed that Facebook would be the leading website for online display ads in 2011. So, I want to take just a few minutes of your time to share with you one of the coolest features of their advertising platform: targeting. Once you’ve developed your ad, it’s relatively simple... Continue Reading
My alma mater recently honored me for being what they consider “successful” in the business, community, or educational worlds. And as a result, I was asked to define success and give advice to college students as they look to enter the real world. If you read my blog you already have read half my answer and know that this was not an easy task for me.
Thoughts went through my head that included dollar signs, retirement ages, peer recognition, etc., but in the end I realized none of that really matters. In fact, it is pretty simple. So for what it’s worth, here’s how I define success.
Microsoft’s current search engine, live.com, while not the worst search engine, may be being pushed to the wayside as recent reports indicate that Microsoft will introduce a new search engine late this week. There seems to be some online debate as to whether the new search engine will launch with the name Bing or possibly Kumo, but that should be decided at the formal announcement on Thursday. Currently, live.com receives roughly 10% of all searches done online, and was Microsoft’s hope... Continue Reading
On Tuesday, Google released its newest feature, Rich Snippets. These Rich Snippets allow searchers to view more summary information about a site at a glance like product price, ratings, and helping to discern who’s who from a listing of people with the same name. See the Google Webmaster Blog for more details. In addition to this change, Google also has introduced Google Options, allowing users to drive down further into their search results. For instance, if a searcher is looking for an article... Continue Reading
I think one impact of the internet that most everyone is aware of is the fact that you can now sell to a customer located anywhere in the world. Unlike commerce at any other time in history, we are no longer bound by the constraints of geography. Any of us who have bought a book or a birthday gift online certainly understand this. But what many people are not aware of is just how many products and services are searched for on the internet. I am still surprised the number of people who think no one... Continue Reading