Have you ever done a Google search and noticed that some of the results have photos next to them? This is thanks to Google Authorship, a feature of Google+ that allows you to distinguish your content, increase your click throughs, and build a following.
There are several key benefits to Authorship, the first and most important to me is the potential increase in click throughs. On a page of text-only search results, images stand out and are more likely to get a click. Sites that have implemented structured markup on their content have reported increased click through rates of 30 to 150+ percent.
Searching Google by image (aka how to find stolen images)
Dragging an image across my desktop today, I accidentally stumbled upon an amazing Google search feature that I never knew about. Google’s image search allows you to search for a particular image across the web, which could help you identify the source of an image or help you find websites that have “borrowed” your imagery. Their image search is not just looking for matching file names either, but is actually using image... Continue Reading
I haven’t been very happy with the iOS6 upgrade since they took away my native Google Maps and YouTube apps, but last night I made a discovery that changed my mind: You can now create a signature for each of your multiple email accounts!
Before iOS6 you only had the option to add one email signature which would appear on any email you created, regardless which account you were sending from. There are several apps available that claim to solve this problem, but all they actually do is let... Continue Reading
So you want to use QR codes but you’re not sure how to track them in Google Analytics. There are four steps to getting the URLs ready and generating the QR codes that will be ready for tracking using Google Analytics campaign tracking.
Plan your campaign
Use Google Campaign Builder to build unique URLs for each channel
Use your favorite URL Shortener to shorten the link
Generate the QR Code
Below are more details about each step of the process as well as links to some powerful tools for getting... Continue Reading