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Google Analytics Event Goal Tracking

At the end of the year, Google rolled out a new version of Analytics which included a completely redesigned interface as well as some new features. With the shiny new interface and fun motion graphics, it’s easy to overlook some of the less flashy changes but there are a few that are extremely impactful. One in particular is event goals. Event goals marry two existing concepts: Goal Conversions – A fundamental feature of Analytics is the ability to track a goal completion. Traditionally this... Continue Reading

How to track QR codes in Google Analytics

So you want to use QR codes but you’re not sure how to track them in Google Analytics. There are four steps to getting the URLs ready and generating the QR codes that will be ready for tracking using Google Analytics campaign tracking. Plan your campaign Use Google Campaign Builder to build unique URLs for each channel Use your favorite URL Shortener to shorten the link Generate the QR Code Below are more details about each step of the process as well as links to some powerful tools for getting... Continue Reading