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	<title>Red Clay Interactive Blog &#187; creative web design</title>
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	<description>Making Search Engines Friendly</description>
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		<title>Does Pay-Per-Click Make Cents?</title>
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		<pubDate>Mon, 14 Apr 2008 17:37:49 +0000</pubDate>
		<dc:creator>Chris Adams</dc:creator>
				<category><![CDATA[Pay-Per-Click Advertising]]></category>
		<category><![CDATA[creative web design]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>

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		<description><![CDATA[Pay-Per-Click advertisements are the most important innovation to hit the internet since e-mail!!!
Maybe not, but it can be an effective tool in your advertising arsenal. But what exactly is PPC?
Pay-Per-Click advertisements appear on search engine result pages. When you search a word in Google, the results that show up on the left-center of the page [...]]]></description>
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