Econsultancy’s September 2012 report stated that 73% of companies with annual revenues of less than $150M agree that social media is an integral part of their marketing mix. Similarly, 2/3 of companies with revenues of more than $150M agree that social media is an integral part of the marketing mix. Social media is an important extension of marketing, with 3/4 of companies surveyed declaring that social media strategy is an integral part to their overall business strategy. Companies claiming... Continue Reading
According to Ryan Partnership’s September report, retailers’ social media activities influence buyer willingness to try new products and make impulse buys.
Current research suggests companies can enhance their Facebook presence with customer queries requesting suggestions, recommendations, and inquiries. Queries starting with “who, what, when, and where” motivate customers to respond. For example, the simple question, “What is your favorite product feature?” can trigger an online conversation. Companies can further engage customers by offering incentives. For example, a customer Facebook “Like” can be linked to a coupon portal. Promotions... Continue Reading
A Compete study revealed that the average Pinterest user is similar to the overall US internet population in age demographics. The largest age range(66%) is 35+ years of age. Read our blog to find out more information.
Like all the women in my demographic (so they say), I love Pinterest. After 5 minutes on Facebook I’m tired of baby photos and political rants, but on Pinterest I can spend hours browsing amazing travel photos, delicious looking recipes, geek art and so much more. I also like to share some of the more interesting pins on Twitter, but in a span of 15 minutes I can find 50 pins that I really want to share. If I share them all at once not only would it be annoying, but I know that none of... Continue Reading
Pinterest is rapidly becoming a prominent social media platform for marketers. Now that businesses are getting more involved in using Pinterest as a part of their marketing efforts, it has become apparent that there needs to be a beneficial way to track your analytics. Pinterest does not provide their own type of analytics on their website, but there are other ways to see what kind of influence you have going on in the Pinterest community. PinReach.com is a great platform to compare your pins against... Continue Reading
Have you looked at your Google Place page today? If so you might have gotten a surprise: Google Places officially morphed into Google+ Local this morning. Since Google+ launched brand pages almost a year ago it has been rumored (with good reason) that the next step was to integrate Google Places. As Google+ continues to fight for more adoption, particularly from businesses, streamlining the brand pages and map listings definitely makes sense. So while I wholeheartedly agree that this is a great... Continue Reading
With all of this current buzz we’re hearing about affinity marketing from clients, here are a few things you shouldn’t forget to make an affinity marketing plan work for you from an SEO and Social perspective.
Guys, have you noticed unusual and exceptional smells coming from your kitchen? A new wreath on the door every time you return from checking the mail? A quilt made of all your old jerseys hanging in your man cave? Your baby wearing only a knitted cap sitting in your porch flower pot? Well these are all good signs that your wife has been on Pinterest. What is Pinterest you ask? Pinterest is, as stated by Pinterest.com, “a virtual pinboard — a place where you can organize and share all the... Continue Reading
Mobile shifts from quantity to quality The evolution of websites went something like this: first it was unique just to have a website, then it was mandatory to have a website, and now it’s mandatory to have a good website. Mobile is following the same path, although in today’s digital world that evolution moves a lot faster. More and more companies are moving to mobile, although for many that first step comes at the user’s expense with clunky interfaces that are difficult to navigate, missing... Continue Reading