Mobile shifts from quantity to quality The evolution of websites went something like this: first it was unique just to have a website, then it was mandatory to have a website, and now it’s mandatory to have a good website. Mobile is following the same path, although in today’s digital world that...Continue Reading
Always a source for reliable social media statistics, Men’s Health recently released their findings for the most socially networked cities. One may think that the great state of California would reign supreme on this top 10 list, being the home of Facebook and Google+. Surprisingly, only one...Continue Reading
Facebook recently released its new layout, “Timeline”, to the masses. If you haven’t heard, Timeline is a new design, displaying your Facebook profile in a, well, timeline. You can get Timeline on your profile by visiting Facebook Timeline and clicking the green “Get Timeline”...Continue Reading
Continued from Part 1: Why Landing Pages Rock! There are two requirements for a successful landing page: a specific source of traffic and a defined goal. A specific source of traffic is necessary because you have to be able to control who hits your landing page. You can’t very well target a page...Continue Reading
When a visitor first lands on your website, the page they hit is technically a landing page. But in the world of interactive marketing, “landing page” refers to a page that is designed specifically for one campaign that is separate from the rest of your website. Landing pages work so well because...Continue Reading
Creating a Facebook Check-in Deal is easy and it can provide a powerful way for customers to engage with your brand as well as share your business with their social graph. So how does it work. When someone check-in on Facebook to a place with a deal a story is created about it. The magic of deals...Continue Reading
With the constant flow of new designs and fancy new web entities like Google + over the past week, YouTube has joined in on all the fun. If you would like to follow a Cosmic Panda over a double rainbow, visit http://www.youtube.com/cosmicpanda. Cosmic Panda is a new possible design for the YouTube...Continue Reading
As of today, Google’s new Google+ social networking service is expected to have more than 10 million members and that growth was all without a public launch (new users could only sign up after receiving an invite from an existing member). In addition to offering the same basic functions that users...Continue Reading
Some of the Red Clay crew attended an interesting event put on by AiMA and SEMPO that was centered on how social media and social marketing are meshing into what is being called “Social Search”. We learned about “The Social Impact on Search” and how we as marketers can influence consumers to...Continue Reading
It was an honor and a privilege to speak at this year’s ABA School of Bank Marketing and Management. The students were great and I absolutely look forward to having another opportunity to teach next year. Per request from a number of students at the school, I’ve posted my presentation (in...Continue Reading
