A study by Pew Research Center’s Internet & American Life Project found that young adults are more likely to use social media than any other age group. The chart below shows that users differ in gender, race, and age across social media platforms. With so many social networks these days, marketers need to be aware of these stats in order to select the best social media strategy that appeals to their target market. For instance, I may not recommend Pinterest for a brand that wants to... Continue Reading
Have you ever taken a break with your relationship with Facebook? According to a study done by Pew Research Center, 61% of Facebook users say they have taken a Facebook hiatus at least once in the past. Users who stated they have gone on a Facebook break say it was due to their busy schedules. Other participants took a hiatus for these reasons: the site was not interesting, content was not compelling, excessive gossip or drama, or concern that they were wasting too much time. Furthermore, a shocking... Continue Reading
In the past few weeks, Harlem Shake videos have taken over YouTube. How did this craze become so popular? Was it the awesome dance skills or the funny costumes that made you watch the same video over and over again? One time was not enough to satisfy your desire to find your favorite dancer in each video. Every brand these days wants to make a “viral” video. What if there was a tool that could aid in the infectiousness of your content? The answer may be as simple as using the new app, TubeRank.... Continue Reading
This week, Google announced that President Obama will conduct a “Fireside Hangout” on Thursday at 4:50 p.m. Eastern Time on Google+. The hangout will include a few people who frequently discuss key issues online. During the event, these individuals will ask the President specific questions. In addition, the general public will be able to request questions. If you would like to submit a question, head over to the White House YouTube channel and post a video or question. Having trouble... Continue Reading
According to the GlobalWebIndex 2012 Q4 study, Google+ is now the second social network behind Facebook in total number of active users. In a phoneArena.com article, Maxwell R. explains that Twitter surpasses Google+ in share of users and growth at 40%, but Google+ has roughly 43 million more active users than Twitter. Google+ has been able to capture market share through its integrated services and has grown 27% in this past month alone. Search is becoming more social. Businesses who have adopted... Continue Reading
Last Thursday, Twitter announced its partnership with Vine, an app that allows users to create six-second loop videos. The app is free on any iPhone 3G (or newer) and integrates with Twitter to provide consumers with instant video-sharing. Some even speculate that Vine will become the next Instagram. What do you think…fad or awesome marketing tool? Big brands like GE and Urban Outfitters have already jumped on the Vine bandwagon. For example, GE posted a video with the tagline “Innovation starts... Continue Reading
According to AdAge, YouTube plans to launch paid subscriptions for some individual channels this Spring. YouTube may also require a charge for content libraries and access to live events. First, YouTube will test this idea on a few channels, but YouTube believes paid subscriptions can benefit many of its partners. Partners can expect a 45-55 split and the option to offer ads on their paid channels. This paid service is rumored to cost between $1 and $5 per month and is scheduled to start as... Continue Reading
2012 was an exciting year for our industry. In addition to fun new gadgets and online services, technology and social media are shaping the world we live in. We had a US Presidential campaign conducted heavily through, and possibly determined by, social media (dubbed the “Twitter Election”). The notorious group of hackers, Anonymous, left behind their prankster origins and grew into a political action group, helping to defeat the internet censorship bill SOPA and most recently... Continue Reading
Just when you think Facebook can’t possibly make any more changes, they surprise you! Facebook has officially announced the launch of a new search engine called “Graph Search” this morning.
From responsive design and SEO algorithm changes to social network changes and real time marketing, 2013 is going to be an exciting year.
In last year’s post I said that addressing your mobile audience would be a requirement by the end of 2012. With recent data showing mobile already accounting for 30% of total internet traffic, mobile users expected to surpass desktop users and mobile orders more valuable than desktop orders, if you haven’t already incorporated mobile into your marketing plans it’s time to catch up!