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Viewing all posts in: Search Engine Optimization

Google +1 Changes The Search Game

Everything we know about SEO and PPC has been turned on its head. Google’s +1 is a game changer and everyone with a website is affected. The Facts On March 30 in the US, Google released Google +1–their rival to Facebook’s “Like” button. Google +1 allows surfers to “+1″...Continue Reading

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posted in: Search Engine Optimization, Social Media, Strategy & Marketing

Social IS the new Search

All across the web, SEO experts are discussing the impact of Google’s new +1 feature as well as the impact that social has across all SEO efforts. Why? Well, as technology and our ability to share information has changed, so have our needs to collect information. Just like when a friend recommends...Continue Reading

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posted in: Search Engine Optimization, Social Media, Strategy & Marketing

Google +1 SEO Implications

Today Google is set to roll out another significant change to their search results, referred to as Google +1. This new feature is a small button that you will find to the right of each link (and ad) on the search results page: Similar to the facebook “like” button, the +1 button will allow others...Continue Reading

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posted in: Pay-Per-Click Advertising, Search Engine Optimization, Social Media, Strategy & Marketing

Why Isn’t It Just Called Marketing?

Since I began here at Red Clay in 2007, there has been tremendous change in the marketing industry. At one point just a few years ago, there was a very stiff line drawn between what an advertising agency, a brand agency and a web agency does…and you don’t cross those lines for fear of having...Continue Reading

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posted in: Email Marketing, Search Engine Optimization, Social Media, Strategy & Marketing

The Latest on Google’s Latest Search Tweak

Last week, search engine giant Google released a new algorithm designed to reduce rankings for low-quality sites, while at the same time, helping high-quality sites receive higher rankings. The change is expected to impacts an estimated 12% of all search queries to Google, and thus has a significant...Continue Reading

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posted in: Search Engine Optimization

A reason to tweet.

Are Tweets more powerful than links.  Matt Cutts from Google says only when it comes to live results but in a recent episode of Whiteboard Friday Rand from seoMOZ said that there is evidence that shows that Tweets can indeed be more powerful than links, a situation that makes a social media presence...Continue Reading

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tagged with: ,        posted in: Search Engine Optimization, Social Media, Strategy & Marketing

New Features in Google: Local Search and Spelling

In 2009, The Spelling Society, a group concerned with spelling irregularities in English, worked with IPSOS MORI to conduct a survey to find out the current state of spelling in the United State. They found that while 1 in 4 US citizens thought that they had a spelling problem, over half of the population...Continue Reading

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posted in: Pay-Per-Click Advertising, Search Engine Optimization, Strategy & Marketing

How much does a website cost?

Now that you’ve decided what you need, how much should your website cost? The simple answer is “it depends on what your needs are.” Website pricing can range from just a few hundred dollars to millions of dollars, all dependent on the functionality and customization needed and the...Continue Reading

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tagged with: ,        posted in: Branding, Development and Design, Search Engine Optimization, Strategy & Marketing, Website Basics

What happened to search being impartial? Google Music Search isn’t.

Just this week, Google announced a partnership with music services iLike and Lala to provide music content on page amongst a search for a band, song, or album name and even a lyrical search. Now, I’m a huge fan of Google Wave, and partake in many of Google’s products on a daily basis. But,...Continue Reading

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posted in: Search Engine Optimization, Strategy & Marketing

Coming soon to search results near you.

With MSN, Live and now Bing, Microsoft has tried to get a foothold in the search market and pull some market share away from search giant Google. But with 83% of the global market share going to Google (Bing is currently around 4%), saying it’s an uphill battle is a bit of an understatement. However,...Continue Reading

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posted in: Search Engine Optimization

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About Red Clay

Red Clay isn't a traditional agency. Our folks don't fit that mold, and we aren't big on conforming. We're thinkers. We like getting outside the box to get results, but never just to be cool. We care too much about conversions to worry about being cool. We're outside the big city and provide our clients with good old fashioned service. Our business is built on conversions, communication, sales … you know, results.