Like most companies, we here at Red Clay have a fantasy football league. And every Thursday, some of us will check out the practice reports to see who showed up for practice and who’s injured. For me, that means searching Google for that player’s name, hitting the “Search Options”, and...Continue Reading
UPDATE: October 18, 2011, 2:03 PM EST Search Engine Land has removed links to this story so the document is no longer available for download from SearchEngineLand.com. Their original story has been updated to reflect this. You can check it out here.
Have you ever dreamed of getting your hands on...Continue Reading
The buzz in the search world over the past few months has been all about scraper sites, that is, websites that “scrape” content from other websites like news, blog posts and other pages. These scrapers utilize software (or slave labor) to scour the web for content related to their business...Continue Reading
The buzz on the web over the weekend seemed to about an apparent test redesign of the Google website. With the test redesign, Google will no longer be asking if you “feel lucky” (removing the “I’m Feeling Lucky” button”) and may very well be rolling out some new...Continue Reading
Some of the Red Clay crew attended an interesting event put on by AiMA and SEMPO that was centered on how social media and social marketing are meshing into what is being called “Social Search”. We learned about “The Social Impact on Search” and how we as marketers can influence consumers to...Continue Reading
A couple years ago Google released a few search tools to help users find more relevant information faster. Rich snippets were a way site owners could split up their information into smaller chunks for a search engine to understand. The search engine in turn can use this extended information to serve...Continue Reading
It was an honor and a privilege to speak at this year’s ABA School of Bank Marketing and Management. The students were great and I absolutely look forward to having another opportunity to teach next year. Per request from a number of students at the school, I’ve posted my presentation (in...Continue Reading
For those of you that don’t know, a group of U.S. senators, in conjunction with the Department of Homeland Security, have been working to provide a bill that would allow the Federal Government to take over or shut down websites if they were found to be terroristic in nature or that violate copyright...Continue Reading
In Facebook: Phenomenal Cosmic Power, I explained why Facebook has become too massive and significant to ignore. It doesn’t make sense for every business to market themselves on Facebook, but every web-based business should find a way to leverage the Facebook audience to their advantage.
Facebook is...Continue Reading
Facebook. It’s where you post pics of your favorite cat, catch a cheating spouse, and look more successful than the rest of your graduating class. It’s also where businesses have created legitimate traction for their brand. This quirky social-business platform hybrid has had marketers talking for...Continue Reading
