In 2009, The Spelling Society, a group concerned with spelling irregularities in English, worked with IPSOS MORI to conduct a survey to find out the current state of spelling in the United State. They found that while 1 in 4 US citizens thought that they had a spelling problem, over half of the population...Continue Reading
Now that you’ve decided what you need, how much should your website cost? The simple answer is “it depends on what your needs are.” Website pricing can range from just a few hundred dollars to millions of dollars, all dependent on the functionality and customization needed and the...Continue Reading
Just this week, Google announced a partnership with music services iLike and Lala to provide music content on page amongst a search for a band, song, or album name and even a lyrical search. Now, I’m a huge fan of Google Wave, and partake in many of Google’s products on a daily basis. But,...Continue Reading
With MSN, Live and now Bing, Microsoft has tried to get a foothold in the search market and pull some market share away from search giant Google. But with 83% of the global market share going to Google (Bing is currently around 4%), saying it’s an uphill battle is a bit of an understatement. However,...Continue Reading
According to Bruce Clay, a legend in the field of SEO, during the first quarter of 2009 Google plans on releasing a number of new variables that will determine where your site ranks. Currently Google uses 128 different variables to determine where web pages should rank for particular keywords. That...Continue Reading
Search engine optimization is the ability to create a website that is easily found by search engines and indexed for certain key words and phrases. Having a site that is optimized captures people who are already searching for a product or service you offer. The benefit is that you don’t have to reach...Continue Reading
Before we start, check out this new Nike commercial. Now that we are all on the same page, hopefully our headline makes a little more sense. A lot of companies out there claim to be “SEO Experts,” but many of them are just pulling a fast sell. So how can you tell the difference? By knowing what SEO...Continue Reading
I’ll get to the headline in a minute. But first, we’ve already seen the advantages of using search engine optimization over traditional advertising. But you are probably wondering how SEO actually works? No one knows for sure how search engines like Google, MSN, and Yahoo determine their rankings,...Continue Reading
Once you see your website as more than an online marketing brochure, but as a vital tool that impacts your operational strategy as well as your sales strategy, your next question should be, “How do I get people to visit my website?” Traditional marketing efforts, including print, radio, television...Continue Reading
Understanding that people are performing thousands of searches every day for every imaginable product, service, and industry, the question becomes, “What do we do about it?” By now, most businesses realize the need to have a website. Unfortunately, few businesses have fully grasped the true...Continue Reading