According to the GlobalWebIndex 2012 Q4 study, Google+ is now the second social network behind Facebook in total number of active users. In a phoneArena.com article, Maxwell R. explains that Twitter surpasses Google+ in share of users and growth at 40%, but Google+ has roughly 43 million more active users than Twitter. Google+ has been able to capture market share through its integrated services and has grown 27% in this past month alone. Search is becoming more social. Businesses who have adopted... Continue Reading
From responsive design and SEO algorithm changes to social network changes and real time marketing, 2013 is going to be an exciting year.
In last year’s post I said that addressing your mobile audience would be a requirement by the end of 2012. With recent data showing mobile already accounting for 30% of total internet traffic, mobile users expected to surpass desktop users and mobile orders more valuable than desktop orders, if you haven’t already incorporated mobile into your marketing plans it’s time to catch up!
According to a December report by Demandbase/Ziff Davis, search engine optimization trumped social media as the most popular marketing strategy among B2B companies.
Have you ever done a Google search and noticed that some of the results have photos next to them? This is thanks to Google Authorship, a feature of Google+ that allows you to distinguish your content, increase your click throughs, and build a following.
There are several key benefits to Authorship, the first and most important to me is the potential increase in click throughs. On a page of text-only search results, images stand out and are more likely to get a click. Sites that have implemented structured markup on their content have reported increased click through rates of 30 to 150+ percent.
How much do you spend on local marketing? According to Balihoo’s study 47.3% of national brands plan to spend more on local marketing in 2013 than they did in 2012.
According to a 2012 Webmarketing survey, search-engine optimization (SEO) is the top digital marketing channel for lead generation. The second biggest channel for lead generation among B2B respondents is social media (21%) and pay-per-click (20%). B2C survey participants rated pay-per-click as the second biggest channel for lead generation at 26% followed by social media at 25%. In the past year, 20% more B2C marketers declared that SEO is the channel with the most impact on their business. In addition,... Continue Reading
Beginning this week, Google is adding a new signal to the 200+ factors that make up their search algorithm: the number of copyright complaints a site receives. With the new change, sites that receive a large volume of copyright removal notices will be pushed lower in the search rankings, although at this point Google has not mentioned any plans to remove sites completely from their results. Google has long been under fire from media groups around the globe who claim that Google facilitates piracy... Continue Reading
Happy Friday! On my way to work this morning, I believe I drank too much coffee and my creativity got a little out of control. So, I thought I would write a blog post about the experience. First, let me preface this by saying two things: One, this is not the opinion of Red Clay Interactive, but mine and mine alone. I am 100% about the search industry. It’s part of our business and can be one of the most effective, and relevant, marketing channels available to us. But…you’ll see... Continue Reading
There has been a lot of discussion over Google’s most recent announcements of making a shopping feed that will be paid inclusion only by the end of summer 2012. This will discard the free Google Merchant Center. There are many benefits of this feature, but there are also some inquiring concerns as well. We laid out the seven basics of how this could affect organic and paid search for your business’s products. How will Google Shopping work? By discarding the idea of the free Google Merchant Center,... Continue Reading
Making the decision to expand your website to a global audience can be challenging, but should not be intimidating. There are many aspects to keep in mind in order to maintain a website that is at an SEO standard. Read more on the Do’s and Dont’s in order to make your website global.