Pay-Per-Click Advertising
For those of you that aren’t familiar with Google Placement Advertising, Google, through their AdWords platform, now allows advertisers to advertise on multiple sites using either simple text ads, images, video or even flash animation. Also, Google allows you to geo-target these placements to make sure you stay within your geographic area as needed. For example, if you only wanted to buy ads in a certain city or zip code, you could allocate your budget there.
These capabilities, now around... Continue Reading
According to Bruce Clay, a legend in the field of SEO, during the first quarter of 2009 Google plans on releasing a number of new variables that will determine where your site ranks. Currently Google uses 128 different variables to determine where web pages should rank for particular keywords. That number will expand to 200. That change alone means that many of the long-standing site standards like link building will have less meaning. It is important to note that with each change, where your site... Continue Reading
Which of the following Pay-Per-Click (PPC) advertisements for web design would you click on?
You may think the answer is simple, but billions of people get it wrong every day. Because if you were to search web design (or anything else in Google for that matter) right now, the vast majority of Pay-Per-Click advertisements taking up your screen would be bland and blah like the other three above.
The key with PPC, like any other sort of marketing, is standing out. Differentiating yourself from the... Continue Reading
Pay-Per-Click advertisements are the most important innovation to hit the internet since e-mail!!!
Maybe not, but it can be an effective tool in your advertising arsenal. But what exactly is PPC?
Pay-Per-Click advertisements appear on search engine result pages. When you search a word in Google, the results that show up on the left-center of the page are organic results. These rankings are ordered by relevancy to the keyword, and are the result of good search engine optimization techniques.
To the... Continue Reading
