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	<title>Red Clay Interactive Blog &#187; Pay-Per-Click Advertising</title>
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	<description>Making Search Engines Friendly</description>
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		<title>How to use Landing Pages</title>
		<link>http://blog.redclayinteractive.com/how-to-use-landing-pages/</link>
		<comments>http://blog.redclayinteractive.com/how-to-use-landing-pages/#comments</comments>
		<pubDate>Thu, 11 Aug 2011 19:30:01 +0000</pubDate>
		<dc:creator>Lindsey Marshall</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[E-Commerce]]></category>
		<category><![CDATA[Pay-Per-Click Advertising]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Strategy & Marketing]]></category>
		<category><![CDATA[landing pages]]></category>
		<category><![CDATA[website marketing]]></category>

		<guid isPermaLink="false">http://blog.redclayinteractive.com/?p=1373</guid>
		<description><![CDATA[Continued from Part 1: Why  Landing Pages Rock!
There are two requirements for a successful landing page: a specific source of traffic and a defined goal.
A specific source of traffic is necessary because you have to be able to control who hits your landing page.  You can’t very well target a page to a particular audience [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Why Landing Pages Rock!</title>
		<link>http://blog.redclayinteractive.com/why-landing-pages-rock/</link>
		<comments>http://blog.redclayinteractive.com/why-landing-pages-rock/#comments</comments>
		<pubDate>Thu, 11 Aug 2011 14:03:51 +0000</pubDate>
		<dc:creator>Lindsey Marshall</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[E-Commerce]]></category>
		<category><![CDATA[Pay-Per-Click Advertising]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Strategy & Marketing]]></category>
		<category><![CDATA[landing pages]]></category>
		<category><![CDATA[Marketing Strategy]]></category>

		<guid isPermaLink="false">http://blog.redclayinteractive.com/?p=1383</guid>
		<description><![CDATA[When a visitor first lands on your website, the page they hit is technically a landing page.  But in the world of interactive marketing, “landing page” refers to a page that is designed specifically for one campaign that is separate from the rest of your website.
Landing pages work so well because you can target [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>ABA School of Bank Marketing &amp; Management 2011</title>
		<link>http://blog.redclayinteractive.com/aba-school-of-bank-marketing-management-2011/</link>
		<comments>http://blog.redclayinteractive.com/aba-school-of-bank-marketing-management-2011/#comments</comments>
		<pubDate>Wed, 25 May 2011 14:12:48 +0000</pubDate>
		<dc:creator>Nick Kastner</dc:creator>
				<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[Pay-Per-Click Advertising]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Strategy & Marketing]]></category>
		<category><![CDATA[Website Basics]]></category>

		<guid isPermaLink="false">http://blog.redclayinteractive.com/?p=1071</guid>
		<description><![CDATA[It was an honor and a privilege to speak at this year&#8217;s ABA School of Bank Marketing and Management.  The students were great and I absolutely look forward to having another opportunity to teach next year.  Per request from a number of students at the school, I&#8217;ve posted my presentation (in PDF format) [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Google +1 SEO Implications</title>
		<link>http://blog.redclayinteractive.com/google-plus1-seo-implications/</link>
		<comments>http://blog.redclayinteractive.com/google-plus1-seo-implications/#comments</comments>
		<pubDate>Wed, 30 Mar 2011 18:50:50 +0000</pubDate>
		<dc:creator>Lindsey Marshall</dc:creator>
				<category><![CDATA[Pay-Per-Click Advertising]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Strategy & Marketing]]></category>

		<guid isPermaLink="false">http://blog.redclayinteractive.com/?p=880</guid>
		<description><![CDATA[Today Google has rolled out +1, a social sharing feature in their search results. Similar to the facebook "like" feature, Google's new system will have far more widespread consequences.]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Microsoft to change adCenter trademark guidelines</title>
		<link>http://blog.redclayinteractive.com/microsoft-to-change-adcenter-trademark-guidelines/</link>
		<comments>http://blog.redclayinteractive.com/microsoft-to-change-adcenter-trademark-guidelines/#comments</comments>
		<pubDate>Tue, 15 Feb 2011 20:13:07 +0000</pubDate>
		<dc:creator>Nick Kastner</dc:creator>
				<category><![CDATA[Pay-Per-Click Advertising]]></category>
		<category><![CDATA[Strategy & Marketing]]></category>
		<category><![CDATA[Microsoft adCenter]]></category>

		<guid isPermaLink="false">http://blog.redclayinteractive.com/?p=660</guid>
		<description><![CDATA[For those of you using Microsoft adCenter, we received a notice this morning that they would be changing their Intellectual Property Guidelines to no longer review trademark keyword complaints.  They will continue to investigated brand owner complaints related to trademark use in ad text.
What does this mean? The new Microsoft ad review process is [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>New Features in Google: Local Search and Spelling</title>
		<link>http://blog.redclayinteractive.com/seo-misspelling-local-search/</link>
		<comments>http://blog.redclayinteractive.com/seo-misspelling-local-search/#comments</comments>
		<pubDate>Fri, 16 Apr 2010 11:05:44 +0000</pubDate>
		<dc:creator>Nick Kastner</dc:creator>
				<category><![CDATA[Pay-Per-Click Advertising]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[Strategy & Marketing]]></category>

		<guid isPermaLink="false">http://blog.redclayinteractive.com/?p=422</guid>
		<description><![CDATA[In 2009, The Spelling Society, a group concerned with spelling irregularities in English, worked with IPSOS MORI to conduct a survey to find out the current state of spelling in the United State.  They found that while 1 in 4 US citizens thought that they had a spelling problem, over half of the population [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Bada-BING! Microsoft readies new search engine.</title>
		<link>http://blog.redclayinteractive.com/bada-bing-microsoft-readies-new-search-engine/</link>
		<comments>http://blog.redclayinteractive.com/bada-bing-microsoft-readies-new-search-engine/#comments</comments>
		<pubDate>Wed, 27 May 2009 19:23:20 +0000</pubDate>
		<dc:creator>Nick Kastner</dc:creator>
				<category><![CDATA[Pay-Per-Click Advertising]]></category>
		<category><![CDATA[Strategy & Marketing]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[interactive marketing]]></category>
		<category><![CDATA[keyword research]]></category>
		<category><![CDATA[organic optimization]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[search trends]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[SEO strategy]]></category>
		<category><![CDATA[website marketing]]></category>

		<guid isPermaLink="false">http://blog.redclayinteractive.com/?p=87</guid>
		<description><![CDATA[Microsoft&#8217;s current search engine, live.com, while not the worst search engine, may be being pushed to the wayside as recent reports indicate that Microsoft will introduce a new search engine late this week.  There seems to be some online debate as to whether the new search engine will launch with the name Bing or [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Pay Per Click Advertising Trademark Policies</title>
		<link>http://blog.redclayinteractive.com/advertising-trademark-policies/</link>
		<comments>http://blog.redclayinteractive.com/advertising-trademark-policies/#comments</comments>
		<pubDate>Mon, 23 Mar 2009 12:38:11 +0000</pubDate>
		<dc:creator>Lindsey Marshall</dc:creator>
				<category><![CDATA[Pay-Per-Click Advertising]]></category>
		<category><![CDATA[Website Basics]]></category>

		<guid isPermaLink="false">http://blog.redclayinteractive.com/?p=50</guid>
		<description><![CDATA[When you search your company&#8217;s name in Google, do your competitors&#8217; ads show up? And more importantly, can you make them stop?  That answer is not a simple yes or no. Trademarks are a heavily debated subject when it comes to pay per click advertising, and there are a wide set of rules governing [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Google Banner Placement &amp; Remnant Ads</title>
		<link>http://blog.redclayinteractive.com/google-banner-placement-remnant-ads/</link>
		<comments>http://blog.redclayinteractive.com/google-banner-placement-remnant-ads/#comments</comments>
		<pubDate>Thu, 12 Mar 2009 20:34:51 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Pay-Per-Click Advertising]]></category>
		<category><![CDATA[Strategy & Marketing]]></category>

		<guid isPermaLink="false">http://blog.redclayinteractive.com/?p=65</guid>
		<description><![CDATA[For those of you that arent familiar with Google Placement Advertising, Google, through their AdWords platform, now allows advertisers to advertise on multiple sites using either simple text ads, images, video or even flash animation.  Also, Google allows you to geo-target these placements to make sure you stay within your geographic area as needed. [...]]]></description>
		<wfw:commentRss>http://blog.redclayinteractive.com/google-banner-placement-remnant-ads/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Google Banner Placement &amp; Remnant Ads</title>
		<link>http://blog.redclayinteractive.com/google-banner-placement-remnant-ads-2/</link>
		<comments>http://blog.redclayinteractive.com/google-banner-placement-remnant-ads-2/#comments</comments>
		<pubDate>Thu, 12 Mar 2009 20:34:51 +0000</pubDate>
		<dc:creator>Nick Kastner</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Pay-Per-Click Advertising]]></category>
		<category><![CDATA[Strategy & Marketing]]></category>

		<guid isPermaLink="false">http://blog.redclayinteractive.com/?p=65</guid>
		<description><![CDATA[For those of you that arent familiar with Google Placement Advertising, Google, through their AdWords platform, now allows advertisers to advertise on multiple sites using either simple text ads, images, video or even flash animation.  Also, Google allows you to geo-target these placements to make sure you stay within your geographic area as needed. [...]]]></description>
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		<slash:comments>0</slash:comments>
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