Pay-Per-Click Advertising
Facebook’s ad service launched in June 2012 called Facebook Exchange or FBEX. In that short amount of time, it has come to their attention that revenue from ads purchased in the ad service program has been more successful in retrieving clicks based on browsing history than Google. This is a mighty game changer for a lot of paid search users.
A recent article in Bloomberg revealed that Facebook is beating Google in ad revenue from web browsing. According to the CEO of Triggit, Inc, Shutterfly has... Continue Reading
There has been a lot of discussion over Google’s most recent announcements of making a shopping feed that will be paid inclusion only by the end of summer 2012. This will discard the free Google Merchant Center. There are many benefits of this feature, but there are also some inquiring concerns as well. We laid out the seven basics of how this could affect organic and paid search for your business’s products.
How will Google Shopping work?
By discarding the idea of the free Google Merchant Center,... Continue Reading
Continued from Part 1: Why Landing Pages Rock!
There are two requirements for successful landing pages: a specific source of traffic and a defined goal.
A specific source of traffic is necessary because you have to be able to control who hits your landing page. You can’t very well target a page to a particular audience if you have no idea who is seeing it. Some examples of traffic sources would be a pay per click ad, a banner ad, a sponsored link, etc.
A defined goal is the other necessary... Continue Reading
When a visitor first lands on your website, the page they hit is technically a landing page. But in the world of interactive marketing, “landing page” refers to a page that is designed specifically for one campaign that is separate from the rest of your website.
Landing pages work so well because you can target your page to speak to one specific audience and lead them to complete one specific action on your site. By maintaining a consistent message from the moment you piqued someone’s interest... Continue Reading
It was an honor and a privilege to speak at this year’s ABA School of Bank Marketing and Management. The students were great and I absolutely look forward to having another opportunity to teach next year. Per request from a number of students at the school, I’ve posted my presentation (in PDF format) here.
Since I had been out of bank marketing for almost 5 years, I had no idea the struggles that banks were going through. Just like all industries, financial institutions are continuing... Continue Reading
Today Google has rolled out +1, a social sharing feature in their search results. Similar to the facebook “like” feature, Google’s new system will have far more widespread consequences.
For those of you using Microsoft adCenter, we received a notice this morning that they would be changing their Intellectual Property Guidelines to no longer review trademark keyword complaints. They will continue to investigated brand owner complaints related to trademark use in ad text.
What does this mean? The new Microsoft ad review process is more in line with industry standards which should mean that you will receive approvals on upcoming campaigns more quickly. For those of you worried about... Continue Reading
In 2009, The Spelling Society, a group concerned with spelling irregularities in English, worked with IPSOS MORI to conduct a survey to find out the current state of spelling in the United State. They found that while 1 in 4 US citizens thought that they had a spelling problem, over half of the population had issues spelling simple words such as “embarrassed.”
Google apparently agrees with those findings. On Friday, Google announced two new features to their search engine: automatic misspelling... Continue Reading
Microsoft’s current search engine, live.com, while not the worst search engine, may be being pushed to the wayside as recent reports indicate that Microsoft will introduce a new search engine late this week. There seems to be some online debate as to whether the new search engine will launch with the name Bing or possibly Kumo, but that should be decided at the formal announcement on Thursday. Currently, live.com receives roughly 10% of all searches done online, and was Microsoft’s hope... Continue Reading
When you search your company’s name in Google, do your competitors’ ads show up? And more importantly, can you make them stop? That answer is not a simple yes or no. Trademarks are a heavily debated subject when it comes to pay per click advertising, and there are a wide set of rules governing their use.
First it’s important to identify how your trademarked terms are being used. Is your trademark in the text of the offending ad, or is it used as a keyword that triggers the ad to... Continue Reading
