Strategy & Marketing
This past month, the Kony 2012 video hit the social media network by storm, reaching millions of users in just a few days. The main objective of this campaign was to raise awareness by creating a viral effect. The Invisible Children organization not only accomplished this goal in just a few days, but the video also became the most viral in history.
In only 6 days Kony 2012 received 100 million views; exceeding the record imposed by the British singer Susan Boyle who reached the same number of views... Continue Reading
It should come as no surprise that smartphone users are constantly interacting with their device – sending emails, checking social media, sharing photos, downloading apps, and checking websites. But when shopping and viewing retailers, do you use a mobile site, or an app?
Nielsen conducted research from this past holiday season with 5,000 metered smartphone users and discovered that users prefer a mobile website over branded apps. However, users who downloaded the app spent more time in the... Continue Reading
What’s the best way to market to IT professionals? Check out Nick’s latest post on 3 simple rules to follow on any marketing efforts directed toward IT industry professionals.
With all of this current buzz we’re hearing about affinity marketing from clients, here are a few things you shouldn’t forget to make an affinity marketing plan work for you from an SEO and Social perspective.
With Apple’s 3rd generation iPad selling out out of pre-order in just 4 days I believe it is safe to say that tablets are here to stay. The rise in popularity of these devices has retailers scratching their heads trying to determine how they can make their sites more friendly to iPad/tablet users.
Developing a iPad app or special web version of your commerce site can improve conversions from these users but it will come at a high cost. Below is a list of the top 10 things to consider to make your existing ecommerce site iPad friendly.
Note: If you are unfamiliar with Pinterest, please read my previous blog post, Pinterest is Piquing Interest, first.
Is Pinterest Right for Your Business? Like any social network, it is important to fully understand the network and its purpose, as well as have a plan of action before jumping right in. We have seen far too many companies see a new social media fad and want to jump in head first without doing initial research and figuring out if the network makes sense for their audience. And if it... Continue Reading
At the end of the year, Google rolled out a new version of Analytics which included a completely redesigned interface as well as some new features. With the shiny new interface and fun motion graphics, it’s easy to overlook some of the less flashy changes but there are a few that are extremely impactful. One in particular is event goals.
Event goals marry two existing concepts:
Goal Conversions – A fundamental feature of Analytics is the ability to track a goal completion. Traditionally this... Continue Reading
When Steve Jobs first proposed the idea of opening Apple Stores, many were unsure whether the idea would succeed or be a colossal failure. For years, Apple had relied on traditional big-box electronics retailers to be the primary distributors of its products. Fast forward almost eleven years and 360 stores later, and the Apple Store brings in excess of $10 billion per year. It goes without saying that the idea paid off.
The Apple store was successful for several reasons. For one there is the intangible... Continue Reading
Guys, have you noticed unusual and exceptional smells coming from your kitchen? A new wreath on the door every time you return from checking the mail? A quilt made of all your old jerseys hanging in your man cave? Your baby wearing only a knitted cap sitting in your porch flower pot? Well these are all good signs that your wife has been on Pinterest.
What is Pinterest you ask? Pinterest is, as stated by Pinterest.com, “a virtual pinboard — a place where you can organize and share all the... Continue Reading
A few weeks ago, Eastman-Kodak, once a titan of the photography industry, announced that it was filing for bankruptcy. Actually, this didn’t rock the world, as Kodak had struggled since 2008 to reorganize and gain the upper hand it once had. There are some very important lessons in this downfall, but one of the most important lessons is this – don’t ignore market changes. Allow me to explain.
Kodak sells (or once sold) film and hardware in a large mix of markets – consumers,... Continue Reading
