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How to track QR codes in Google Analytics

So you want to use QR codes but you’re not sure how to track them in Google Analytics. There are four steps to getting the URLs ready and generating the QR codes that will be ready for tracking using Google Analytics campaign tracking. Plan your campaign Use Google Campaign Builder to build unique...Continue Reading

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tagged with: , ,        posted in: Mobile, Social Media, Strategy & Marketing, Technical, Website Basics

Microsoft to change adCenter trademark guidelines

For those of you using Microsoft adCenter, we received a notice this morning that they would be changing their Intellectual Property Guidelines to no longer review trademark keyword complaints. They will continue to investigated brand owner complaints related to trademark use in ad text. What does this...Continue Reading

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tagged with: ,        posted in: Pay-Per-Click Advertising, Strategy & Marketing

Whats new with Facebook Fan Pages

Facebook Pages are changing yet again. It seems that whenever profiles change pages aren’t far behind. In March 2011 all pages will be changed to the new version. For now you can opt into the upgrade or wait to be upgraded automatically. Be forewarned, there is no going back to the old version...Continue Reading

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tagged with: ,        posted in: Social Media, Strategy & Marketing

The Next Business Social Network

On Tuesday of this week, I had the opportunity to speak with Kevin Sasser with Company.com (great domain name by the way). Company.com is a new venture attempting to create the next great social network for businesses. It allows companies to post information about their products and services, coupons...Continue Reading

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tagged with:        posted in: Social Media, Strategy & Marketing

We are Unreasonable!

A recent post by Seth Godin celebrates being unreasonable. Sometimes what is right is not right on paper. Sometimes it requires you to go against conventional wisdom. Sometimes we all must be unreasonable. At Red Clay we are unreasonable. It is unreasonable to give a client a partial refund at...Continue Reading

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posted in: Strategy & Marketing

Mobile Website Development

Are you reading this blog on your mobile device? Just a few years ago that would seem like an absurd question but as we all know we are now in the age of mobile. A recent report published by RBC analyst Mike Abramsky estimated that there will be more smartphones sold than PCs in 2012 (reference http://www.pcworld.com/article/171380/)....Continue Reading

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tagged with: ,        posted in: Mobile, Strategy & Marketing, Website Basics

A reason to tweet.

Are Tweets more powerful than links.  Matt Cutts from Google says only when it comes to live results but in a recent episode of Whiteboard Friday Rand from seoMOZ said that there is evidence that shows that Tweets can indeed be more powerful than links, a situation that makes a social media presence...Continue Reading

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tagged with: ,        posted in: Search Engine Optimization, Social Media, Strategy & Marketing

50% Off Amazon. Living Social Steps Up Their Game.

Living Social, the second largest daily deal company behind Groupon.com, has just blown the doors off with today’s deal, a $20 Amazon gift card for $10.  The gross revenue has almost reached $5 million and there are still about 20 hours left to go in the one-day deal. Living Social has been making...Continue Reading

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posted in: Strategy & Marketing

Social Media Marketing Tips: The Coupon Is Still King

The importance of social media for business is no longer up for debate (did you know that Fortune 500 companies have doubled their use of Twitter over the past year with 60% now maintaining an active Twitter account and 56% a facebook page??).  But once you have set up your social presence, how do you...Continue Reading

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tagged with: , ,        posted in: Social Media, Strategy & Marketing

Update: A Social Media Successful Failure: Lowe’s Pre-Black Friday Party Facebook Event

A few weeks ago I wrote a post regarding a massive technology failure at Lowe’s in their attempt at a Facebook Pre-Black Friday Party which overwhelmed the Lowe’s servers and took down their site. Over the remainder of that weekend, Lowe’s righted the ship and continued on with the...Continue Reading

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posted in: Strategy & Marketing

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About Red Clay

Red Clay isn't a traditional agency. Our folks don't fit that mold, and we aren't big on conforming. We're thinkers. We like getting outside the box to get results, but never just to be cool. We care too much about conversions to worry about being cool. We're outside the big city and provide our clients with good old fashioned service. Our business is built on conversions, communication, sales … you know, results.