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Google +1 SEO Implications

Today Google is set to roll out another significant change to their search results, referred to as Google +1. This new feature is a small button that you will find to the right of each link (and ad) on the search results page: Similar to the facebook “like” button, the +1 button will allow others...Continue Reading

Social Media Word of the Day

Integration. At least once a day I get the question “Can you help me integrate social media into my website?” Most of the time the real question that they are asking is “Can you help me duplicate the content that is on my website through every social media channel possible?” If...Continue Reading

Why Isn’t It Just Called Marketing?

Since I began here at Red Clay in 2007, there has been tremendous change in the marketing industry. At one point just a few years ago, there was a very stiff line drawn between what an advertising agency, a brand agency and a web agency does…and you don’t cross those lines for fear of having...Continue Reading

How To “Panda” Proof Your Site

Site owners and internet marketers that rely on high rankings on Google results pages for traffic and revenue must devote more of their resources to producing quality content, generating quality links, and creating a quality user-experience. Why? On February 23, 2011, Google’s “Panda”...Continue Reading

What Google’s “Panda” Update Means For You

It’s official. Website owners who depend on search engine rankings and traffic for clients and revenue are going to have to start stepping up their game and ponying up more dollars for results – and they have Google’s “Panda” update to thank for it. The Facts On February...Continue Reading

True business wisdom transcends time

Expert advice on building a successful company I recently downsized to a different office within our building and in doing so I was forced to sort through and get rid of a lot of “stuff” that had accumulated over the years. Buried within my many stacks and folders, I found a goldmine: ...Continue Reading

How Many Licks Does It Take

Remember the commercial back in the 70’s for Tootsie Roll Tootsie Pops that showcased an Owl demonstrating to a boy how may licks it took to get to the center of a Tootsie Roll Tootsie Pop? He takes 3 licks then impatiently crunches down on the pop to get to the Tootsie center goodness… That commercial...Continue Reading

Whats keeping you from being a rockstar on Twitter

One Word… Excuses. (Insert laundry list of “reasons why twitter won’t work for my business” here.) We all make excuses for the things we don’t want to do. We justify not doing things that are hard or require us to give something of ourselves so that we can instead do the...Continue Reading

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The Latest on Google’s Latest Search Tweak

Last week, search engine giant Google released a new algorithm designed to reduce rankings for low-quality sites, while at the same time, helping high-quality sites receive higher rankings. The change is expected to impacts an estimated 12% of all search queries to Google, and thus has a significant...Continue Reading

And the winner is…

Happy Friday! It’s been a great week here at Red Clay Interactive with a lot of great stuff going on. We’ve gotten a few new awesome clients and I’m excited about all of the great stuff that we’re doing for them. I wanted to write a simple post today about two websites. I’ve...Continue Reading

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About Red Clay

Red Clay isn't a traditional agency. Our folks don't fit that mold, and we aren't big on conforming. We're thinkers. We like getting outside the box to get results, but never just to be cool. We care too much about conversions to worry about being cool. We're outside the big city and provide our clients with good old fashioned service. Our business is built on conversions, communication, sales … you know, results.