Facebook. It’s where you post pics of your favorite cat, catch a cheating spouse, and look more successful than the rest of your graduating class. It’s also where businesses have created legitimate traction for their brand. This quirky social-business platform hybrid has had marketers talking for...Continue Reading
If you are fortunate enough to be living in Atlanta, Austin, Dallas, San Diego or San Francisco then you have no doubt noticed that Facebook has finally rolled out its’ much anticipated local “Deals.” Deals is Facebook’s answer to the popularity of sites like Groupon and Living Social. ...Continue Reading
There is one critical element of success that a company or individual can always control: ATTITUDE.
In any profession or situation in life, there are too many moving parts to ever guarantee success. From the economy to the quality of your product or service; from your competition to your market demand,...Continue Reading
With all of the buzz in the media regarding the power of social media in Egypt and Tunisia over the past few months, I wanted to share a relatively local story out of Orlando which, again, shows that social media has no limits.
Zero Gravity Gymnastics out of Orlando, Florida was recently shut down as...Continue Reading
In this day and age passwords are everywhere. Email, ATMs, banks, facebook, blogs; they all have them and unfortunately they are all under attack. Passwords, and in a larger sense authentication, has been around for a long time. They can be traced back to ancient guards using passwords to determine...Continue Reading
Recently a few large brands have illustrated an excellent warning to all businesses using social media: what is acceptable on your personal account is not always acceptable on your business account.
Here are two potential issues that you need to avoid:
Accidentally posting a personal message to the...Continue Reading
I was recently invited to teach at this year’s American Banker’s Association School of Bank Marketing and Management. One of the topics that I’ll be discussing is the role of social media and regulation. To prepare, I’ve done some light research and also had the opportunity...Continue Reading
Everything we know about SEO and PPC has been turned on its head. Google’s +1 is a game changer and everyone with a website is affected.
The Facts
On March 30 in the US, Google released Google +1–their rival to Facebook’s “Like” button. Google +1 allows surfers to “+1″...Continue Reading
All across the web, SEO experts are discussing the impact of Google’s new +1 feature as well as the impact that social has across all SEO efforts. Why? Well, as technology and our ability to share information has changed, so have our needs to collect information.
Just like when a friend recommends...Continue Reading
I recently got to take a vacation at Walt Disney World and it has certainly changed a lot since my last visit (some 18 years ago). I was incredibly amazed at the shear volume of people walking around those parks and waiting in those lines. I’m very appreciative of the Fast Pass, otherwise there...Continue Reading
