Pay-Per-Click advertisements are the most important innovation to hit the internet since e-mail!!! Maybe not, but it can be an effective tool in your advertising arsenal. But what exactly is PPC? Pay-Per-Click advertisements appear on search engine result pages. When you search a word in Google, the...Continue Reading
Before we start, check out this new Nike commercial. Now that we are all on the same page, hopefully our headline makes a little more sense. A lot of companies out there claim to be “SEO Experts,” but many of them are just pulling a fast sell. So how can you tell the difference? By knowing what SEO...Continue Reading
I’ll get to the headline in a minute. But first, we’ve already seen the advantages of using search engine optimization over traditional advertising. But you are probably wondering how SEO actually works? No one knows for sure how search engines like Google, MSN, and Yahoo determine their rankings,...Continue Reading
Once you see your website as more than an online marketing brochure, but as a vital tool that impacts your operational strategy as well as your sales strategy, your next question should be, “How do I get people to visit my website?” Traditional marketing efforts, including print, radio, television...Continue Reading
Understanding that people are performing thousands of searches every day for every imaginable product, service, and industry, the question becomes, “What do we do about it?” By now, most businesses realize the need to have a website. Unfortunately, few businesses have fully grasped the true...Continue Reading
I think one impact of the internet that most everyone is aware of is the fact that you can now sell to a customer located anywhere in the world. Unlike commerce at any other time in history, we are no longer bound by the constraints of geography. Any of us who have bought a book or a birthday gift online...Continue Reading
Over the past few years there has been a tremendous argument about how to start marketing your business. As a small business or a Fortune 500 company, the simple answer is this…the Web. Think about it this way. As a business owner, you want to develop a reputation, a brand; something that you can maintain...Continue Reading
Most traditional marketing sources always say “start with the brand.” That’s good and all, but how do you do that? Marketing is much more than running an ad in the newspaper or leasing a billboard. It’s understanding who your company is, what you do better than anyone else, who your customers...Continue Reading