For those of you that aren’t familiar with Google Placement Advertising, Google, through their AdWords platform, now allows advertisers to advertise on multiple sites using either simple text ads, images, video or even flash animation. Also, Google allows you to geo-target these placements to make sure...Continue Reading
According to Bruce Clay, a legend in the field of SEO, during the first quarter of 2009 Google plans on releasing a number of new variables that will determine where your site ranks. Currently Google uses 128 different variables to determine where web pages should rank for particular keywords. That...Continue Reading
E-mail marketing can be one of the most cost effective and powerful tools in your marketing arsenal. In today’s digital world, email marketing is one of the most effective ways to advertise. Research shows email returns over $50 for every $1 invested, compared with just $7 for print. But many are...Continue Reading
We talked below about how high gas prices present an opportunity for your business to capitalize on the shift to e-commerce. That’s a good start. But the larger issue at play is how the continuing evolution of technology provides methods for your business to operate more efficiently. Here is an example...Continue Reading
According to Search Engine Journal, Google’s Vint Cerf, a man commonly referred to as the ‘Father of the Internet,’ (it’s not Al Gore?) made the following statement regarding high gas prices and the internet: “Although I’m not happy with increased oil prices, the Internet (industry) may actually...Continue Reading
According to a Yahoo news story, Adobe recently announced the release of Acrobat 9, the latest update to the popular software. Things got interesting, however, with the revelation that this new version will incorporate Flash. Thus, for the first time, PDFs created with Acrobat could include movies or...Continue Reading
Great websites are interactive. We are well past the days of static web pages basically functioning as online brochure. Today’s user is more advanced, and in turn, demands more from their web experience. This means if your site doesn’t meet expectations, or offer something unique, they’ll find another...Continue Reading
Search engine optimization is the ability to create a website that is easily found by search engines and indexed for certain key words and phrases. Having a site that is optimized captures people who are already searching for a product or service you offer. The benefit is that you don’t have to reach...Continue Reading
Which of the following Pay-Per-Click (PPC) advertisements for web design would you click on? You may think the answer is simple, but billions of people get it wrong every day. Because if you were to search web design (or anything else in Google for that matter) right now, the vast majority of Pay-Per-Click...Continue Reading
Pay-Per-Click advertisements are the most important innovation to hit the internet since e-mail!!! Maybe not, but it can be an effective tool in your advertising arsenal. But what exactly is PPC? Pay-Per-Click advertisements appear on search engine result pages. When you search a word in Google, the...Continue Reading