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Viewing all posts in: Search Engine Optimization

“The Social Impact on Search,” AiMA & SEMPO Event

Some of the Red Clay crew attended an interesting event put on by AiMA and SEMPO that was centered on how social media and social marketing are meshing into what is being called “Social Search”. We learned about “The Social Impact on Search” and how we as marketers can influence consumers to...Continue Reading

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tagged with: ,        posted in: Search Engine Optimization, Social Media

What I learned about Marketing from Traditional Wetshaving

About 2 years ago I tossed my Mach 3 Turbo razor, NIVEA shave gel, and picked up a vintage 1963 Gillette tech, badger hair shaving brush, and some Tabac soap. Why, you might ask, did I trade the latest in shaving technology for a razor that is older than I am… False promises. Many businesses...Continue Reading

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posted in: Strategy & Marketing

Get started with a mobile landing page

For the purposes of this post let’s assume two things: 1. You know that mobile is the future of the web (if not, read Mobile First or just do a web search for “mobile growth”). 2. You want to take your business into the mobile space. As Tim outlined in his blog Mobile Website Development,...Continue Reading

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tagged with:        posted in: Development and Design, Mobile

Every time you get free Chick-fil-A coupons, think of Red Clay

At Red Clay, we have a lot of opportunities to do some really cool projects.  Some of these you may have seen in our portfolio, but there are others that you may have interacted with and not been aware of. The other day I was reminded by Yancey about a past project of ours… the free Chick-fil-A coupons...Continue Reading

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posted in: Strategy & Marketing, Technical

The One Schema

A couple years ago Google released a few search tools to help users find more relevant information faster.  Rich snippets were a way site owners could split up their information into smaller chunks for a search engine to understand.  The search engine in turn can use this extended information to serve...Continue Reading

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posted in: Search Engine Optimization, Technical

Wisdom from a former web design firm President.

That may seem like a strange headline coming from the current president of what many still consider a “web design shop”. But we actually buried that company a few years ago and our clients and staff couldn’t be happier. The shift from a web development job shop to strategic marketing agency...Continue Reading

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posted in: Strategy & Marketing

Think Mobile First

Digital Summit 2011 was awesome. Two days of great discussion with 900 of our interactive comrades-in-arms on a variety of topics from Social Media to Advanced SEO, UX design to AdWords and everything in between. Ask anyone and they would have summarized the entire 2 days of seminars with two words....Continue Reading

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tagged with: ,        posted in: Mobile, Strategy & Marketing

ABA School of Bank Marketing & Management 2011

It was an honor and a privilege to speak at this year’s ABA School of Bank Marketing and Management. The students were great and I absolutely look forward to having another opportunity to teach next year. Per request from a number of students at the school, I’ve posted my presentation (in...Continue Reading

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posted in: Email Marketing, Pay-Per-Click Advertising, Search Engine Optimization, Social Media, Strategy & Marketing, Website Basics

The PROTECT IP Internet Censorship Bill

For those of you that don’t know, a group of U.S. senators, in conjunction with the Department of Homeland Security, have been working to provide a bill that would allow the Federal Government to take over or shut down websites if they were found to be terroristic in nature or that violate copyright...Continue Reading

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posted in: Branding, E-Commerce, Search Engine Optimization, Social Media, Strategy & Marketing, Technical

Facebook Innovations: Use ‘Em Or Lose

In Facebook: Phenomenal Cosmic Power, I explained why Facebook has become too massive and significant to ignore. It doesn’t make sense for every business to market themselves on Facebook, but every web-based business should find a way to leverage the Facebook audience to their advantage. Facebook is...Continue Reading

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posted in: Search Engine Optimization, Social Media, Strategy & Marketing

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About Red Clay

Red Clay isn't a traditional agency. Our folks don't fit that mold, and we aren't big on conforming. We're thinkers. We like getting outside the box to get results, but never just to be cool. We care too much about conversions to worry about being cool. We're outside the big city and provide our clients with good old fashioned service. Our business is built on conversions, communication, sales … you know, results.