Earlier this year, Google issued the infamous “Panda” update that was meant to separate the high-quality and low-quality sites based on relevance and content. Part of the reason for this change were content spammers: websites that generated content for the sake of generating content (and hopefully...Continue Reading
A couple of weeks ago a couple of us had the opportunity to spend the day at the Social Media Masters conference in Atlanta. Lots of good ideas and insights were to be had, and I walked away with some great new ideas on implementing social media into a comprehensive marketing strategy.
All of the sessions...Continue Reading
This video is surprisingly accurate on the approach many take to social media.
And then we wonder why it doesn’t work.
Thanks to Socialnomics09 for a great YouTube Channel.
The buzz in the search world over the past few months has been all about scraper sites, that is, websites that “scrape” content from other websites like news, blog posts and other pages. These scrapers utilize software (or slave labor) to scour the web for content related to their business...Continue Reading
Since its inception, Facebook has taken careful consideration as to how to develop an advertising platform that works for users and generates results. That’s part of the reason that eMarketer forcast for 2011 showed that Facebook would be the leading website for online display ads in 2011.
So,...Continue Reading
My alma mater recently honored me for being what they consider “successful” in the business, community, or educational worlds. And as a result, I was asked to define success and give advice to college students as they look to enter the real world. If you read my blog you already have read...Continue Reading
Not too long ago I read an article featuring a recent survey which showed that the majority of small business owners don’t use social media and don’t plan on implementing it in the near future. The article states that most business owners don’t see the benefit of taking the time to...Continue Reading
Continued from Part 1: Why Landing Pages Rock!
There are two requirements for a successful landing page: a specific source of traffic and a defined goal.
A specific source of traffic is necessary because you have to be able to control who hits your landing page. You can’t very well target a page...Continue Reading
When a visitor first lands on your website, the page they hit is technically a landing page. But in the world of interactive marketing, “landing page” refers to a page that is designed specifically for one campaign that is separate from the rest of your website.
Landing pages work so well because...Continue Reading
Creating a Facebook Check-in Deal is easy and it can provide a powerful way for customers to engage with your brand as well as share your business with their social graph.
So how does it work.
When someone check-in on Facebook to a place with a deal a story is created about it. The magic of deals...Continue Reading
