Strategy & Marketing
2012 was an exciting year for our industry. In addition to fun new gadgets and online services, technology and social media are shaping the world we live in. We had a US Presidential campaign conducted heavily through, and possibly determined by, social media (dubbed the “Twitter Election”). The notorious group of hackers, Anonymous, left behind their prankster origins and grew into a political action group, helping to defeat the internet censorship bill SOPA and most recently... Continue Reading
Just when you think Facebook can’t possibly make any more changes, they surprise you! Facebook has officially announced the launch of a new search engine called “Graph Search” this morning.
From responsive design and SEO algorithm changes to social network changes and real time marketing, 2013 is going to be an exciting year.
In last year’s post I said that addressing your mobile audience would be a requirement by the end of 2012. With recent data showing mobile already accounting for 30% of total internet traffic, mobile users expected to surpass desktop users and mobile orders more valuable than desktop orders, if you haven’t already incorporated mobile into your marketing plans it’s time to catch up!
As 2012 comes to a close, businesses already have their 2013 marketing plans in que. What’s at the top of the list? According to the CMO Council in its “State of Marketing 2012″ survey, 62% of senior marketers stated that social media tools such as interactions, fan pages, social analytics, social ad targeting, among others are marketing channels they plan to evaluate in the next 12 months.
Lately we have heard a lot of concern from our clients about ensuring that web design is “above the fold.” This myth of designing “above the fold” was started with newspapers because they knew the biggest story splashed across the top got the most attention. Well, this is a new era of digital design and scrolling is not a fear web users have. In fact, with the mass increase of tablet owners and mobile use, scrolling comes naturally.
New office, new year, new predictions.
Intel races to offer cable subscription we are all begging for.
Ever looked at your cable or satellite bill and thought, “I wish I could pay for only the channels I wanted.” Well that day may be soon if the processor giant can come to terms with content providers. This would shake up the current cable subscription model of paying for channels in blocks. I, for example, a 20-something that is only interested in ESPN and Comedy Central could pay for... Continue Reading
The year 2013 will be an interesting year for tech. It seemed, in some regard, that 2012 was merely a lead-in to 2013 and the big stuff is yet to come.
Windows 8 is no Vista, but it’s no XP either
Windows 8 will slowly continue to gain traction with both consumers and enterprise customers before leveling off. Overall, however, it will not scratch the Surface in overall OS penetration. With desktop and laptop sales declining monthly, Windows 8 must begin to rely heavily on tablet use to continue... Continue Reading
I hope all of you had a great Christmas and New Year’s Holidays…and survived the Mayan Apocalypse! It’s the beginning of a new year and many of you are scrambling to piece together your 2013 budget now that the “Fiscal Cliff” “Tax-megeddon” is over. Well, we here at Red Clay are in that same mode, working with our clients to budget for 2013. We’re also hard at work determining what we see for the new year and for the second year in a row, we’ve... Continue Reading
Mocial Trend Continues
Tailored mocial (blend of mobile and social) communication will become even more popular. For instance, products like Google Now allow us to gain personalized information like a customized traffic report for your morning commute. Also, I predict companies will place more emphasis on selling to the individual instead of the masses by providing a more customized experience through mocial communication.
Tablet Sales Will Rise
Last year, Google and Apple competed to gain more market... Continue Reading
2012 was a booming year for the digital side of marketing. In this type of industry we as marketers have to be on top of the fast paced evolution of social platforms, SEO tactics, Google’s algorithm, design technique, and much more. Although it can become overwhelming, it has been an exciting year for the interactive side of marketing. As for 2013, I predict this to be a year of interactive priority.
