Mobile
From responsive design and SEO algorithm changes to social network changes and real time marketing, 2013 is going to be an exciting year.
In last year’s post I said that addressing your mobile audience would be a requirement by the end of 2012. With recent data showing mobile already accounting for 30% of total internet traffic, mobile users expected to surpass desktop users and mobile orders more valuable than desktop orders, if you haven’t already incorporated mobile into your marketing plans it’s time to catch up!
As 2012 comes to a close, businesses already have their 2013 marketing plans in que. What’s at the top of the list? According to the CMO Council in its “State of Marketing 2012″ survey, 62% of senior marketers stated that social media tools such as interactions, fan pages, social analytics, social ad targeting, among others are marketing channels they plan to evaluate in the next 12 months.
Mocial Trend Continues
Tailored mocial (blend of mobile and social) communication will become even more popular. For instance, products like Google Now allow us to gain personalized information like a customized traffic report for your morning commute. Also, I predict companies will place more emphasis on selling to the individual instead of the masses by providing a more customized experience through mocial communication.
Tablet Sales Will Rise
Last year, Google and Apple competed to gain more market... Continue Reading
2012 was a booming year for the digital side of marketing. In this type of industry we as marketers have to be on top of the fast paced evolution of social platforms, SEO tactics, Google’s algorithm, design technique, and much more. Although it can become overwhelming, it has been an exciting year for the interactive side of marketing. As for 2013, I predict this to be a year of interactive priority.
2012 Predictions and Results
Last year, I said that Google would debut a Speech API. They haven’t officially introduced it, but speech recognition is now integrated in Google Chrome and Google Maps, and some have even reverse engineered an API from that. So I was officially wrong, but big steps were taken towards a Google Speech API.
I also predicted that Amazon would post big profits for 2012, partly from Prime but also from their new Kindle Fire devices. Amazon grew in revenue by 29%,... Continue Reading
Google will control half of the US mobile advertising market by the end of 2012.
Shopify posted an info graphic that I have found to be a great visual for the rise of mobile commerce. In 2013 many companies have shifted their budgets to include more focus on mobile coinciding with the inflation of mobile holders and interaction. Shopify has found that 1 in 4 purchases will be made on a mobile devise this holiday season.
Tablets are becoming such a hot item these days that most consumers would prefer a tablet over a lap top this Holiday season. According to new survey results from PriceGrabber, 6 in 10 online consumers would rather have a tablet than a computer has a holiday gift this season and 7 in 10 believe the tablet to be a replacement of the e-readers as gifts. Which tablet do you think has the highest demand?
How much do you spend on local marketing? According to Balihoo’s study 47.3% of national brands plan to spend more on local marketing in 2013 than they did in 2012.
With the holiday season approaching, many businesses are making sure they are prepared in every way. Are you prepared for the mobile use of your consumers? This is not the first thing most store owners take into consideration. The Pew Internet Project did a study on how customers used their mobile phones while shopping. They have found that over half of adult cell phone owners used their phone during the 2011 holiday season to seek help with purchasing decisions.
38% of mobile users called a friend... Continue Reading
