2012 was a booming year for the digital side of marketing. In this type of industry we as marketers have to be on top of the fast paced evolution of social platforms, SEO tactics, Google’s algorithm, design technique, and much more. Although it can become overwhelming, it has been an exciting year for the interactive side of marketing. As for 2013, I predict this to be a year of interactive priority.
GetResponse study revealed that 23.6% of opt-in emails will be opened within the first hour after they have been sent. 9.25% of emails are opened in the second hour and 6.33% are opened in the third hour.
It was an honor and a privilege to speak at this year’s ABA School of Bank Marketing and Management. The students were great and I absolutely look forward to having another opportunity to teach next year. Per request from a number of students at the school, I’ve posted my presentation (in PDF format) here. Since I had been out of bank marketing for almost 5 years, I had no idea the struggles that banks were going through. Just like all industries, financial institutions are continuing... Continue Reading
Since I began here at Red Clay in 2007, there has been tremendous change in the marketing industry. At one point just a few years ago, there was a very stiff line drawn between what an advertising agency, a brand agency and a web agency does…and you don’t cross those lines for fear of having a hand removed. Since then, we’ve seen the interactive world shift from just being “websites” and “that search engine stuff” to encompassing all areas of marketing. Billboards... Continue Reading
E-mail marketing can be one of the most cost effective and powerful tools in your marketing arsenal. In today’s digital world, email marketing is one of the most effective ways to advertise. Research shows email returns over $50 for every $1 invested, compared with just $7 for print. But many are reluctant to use it? Why? Is a low cost way of reaching out to your customers not a priority? Is the possibility of up selling or extending relationships with current clients not a goal for your company?... Continue Reading
