Continued from Part 1: Why Landing Pages Rock!
There are two requirements for a successful landing page: a specific source of traffic and a defined goal.
A specific source of traffic is necessary because you have to be able to control who hits your landing page. You can’t very well target a page...Continue Reading
When a visitor first lands on your website, the page they hit is technically a landing page. But in the world of interactive marketing, “landing page” refers to a page that is designed specifically for one campaign that is separate from the rest of your website.
Landing pages work so well because...Continue Reading
For those of you that don’t know, a group of U.S. senators, in conjunction with the Department of Homeland Security, have been working to provide a bill that would allow the Federal Government to take over or shut down websites if they were found to be terroristic in nature or that violate copyright...Continue Reading
I still have satellite. I haven’t “ditched the dish” in favor of all internet TV. Mainly because, as a sports nut, I want the security of my football, baseball and SportsCenter on a numbered channel. I’m also probably the last person under 40 to watch shows from the major 4 networks...Continue Reading
It seems all too common to be asked for your credit card number on a website. Most of the time it is for a purchase but now sometimes your credit card is simply used to verify your identity. One would think that with this practice becoming ubiquitous that people would feel comfortable entering that...Continue Reading
We talked below about how high gas prices present an opportunity for your business to capitalize on the shift to e-commerce. Thats a good start. But the larger issue at play is how the continuing evolution of technology provides methods for your business to operate more efficiently.
Here is an example...Continue Reading
According to Search Engine Journal, Google’s Vint Cerf, a man commonly referred to as the Father of the Internet, (its not Al Gore?) made the following statement regarding high gas prices and the internet: Although Im not happy with increased oil prices, the Internet (industry) may actually...Continue Reading
