Branding
Recently a few large brands have illustrated an excellent warning to all businesses using social media: what is acceptable on your personal account is not always acceptable on your business account.
Here are two potential issues that you need to avoid:
Accidentally posting a personal message to the wrong account. Recently Chrysler had to scramble when their official Twitter account dropped an F-bomb on their 7,500+ followers. The suspected culprit was an employee of their social media company... Continue Reading
Happy Friday!
It’s been a great week here at Red Clay Interactive with a lot of great stuff going on. We’ve gotten a few new awesome clients and I’m excited about all of the great stuff that we’re doing for them.
I wanted to write a simple post today about two websites. I’ve had the opportunity to place advertising for clients on both of them and I wanted to get your opinion.
Last year, weather.com went through a major re-design after they were acquired by NBC. Also,... Continue Reading
Website pricing can range from just a few hundred dollars to millions of dollars, all dependent on the functionality and customization needed and the team of designers that you choose to work with. Agencies or web design companies, for the most part, will provide higher pricing than hiring a friend-of-a-friend because they provide strategy and consulting that many freelancers can’t.
Not only is being yourself a great way to increase your self-esteem, but also a great business strategy. Apple didn’t make millions by wanting to be Microsoft. They aren’t the cheapest, one computer per person in the US, mass available product, and they are ok with it. In fact, they are more than ok with it which is the peg
Two weeks ago, Facebook announced that it would be redesigning its Facebook Pages. These updated changes actually give more power to content providers and business owners.Apparently from the web buzz that we’ve found, business owners who have Facebook pages for their brands will have more freedom, making people and fan pages the same type of format.
While this may not seem like a big deal, marketers will now have more control over their content and the communication that can be shared with... Continue Reading
For those of you that aren’t familiar with Google Placement Advertising, Google, through their AdWords platform, now allows advertisers to advertise on multiple sites using either simple text ads, images, video or even flash animation. Also, Google allows you to geo-target these placements to make sure you stay within your geographic area as needed. For example, if you only wanted to buy ads in a certain city or zip code, you could allocate your budget there.
These capabilities, now around... Continue Reading
Great websites are interactive. We are well past the days of static web pages basically functioning as online brochure. Today’s user is more advanced, and in turn, demands more from their web experience. This means if your site doesn’t meet expectations, or offer something unique, they’ll find another one (probably a competitor’s!) that does.
The experience of a first time visitor to your site is similar to the first impression someone gets when walking into your store or... Continue Reading
Now that we know what viral marketing is, we have to face a hard truth: You can’t make viral marketing. It just happens.
So why read on? Because I said you can’t make a viral campaign, I didn’t say you couldn’t have one.
Let’s cut to the chase. By its very nature, viral is something that spreads quickly with no pattern or path. Think of a literal virus. You co-worker could have it and you don’t. Your spouse could have it and you don’t. Then some random guy... Continue Reading
You have probably heard the term. You may even know what it is. But do you know how viral marketing could help build your brand and increase business?
Any discussion of viral begins with an understanding that the web has changed. It is no longer a place for static information. Sites like Yahoo! have blurred the lines between news and entertainment. Now, if you truly want to battle for eyeballs, you have to entertain as well as inform.
That’s not to say every site needs interactive games with... Continue Reading
Understanding that people are performing thousands of searches every day for every imaginable product, service, and industry, the question becomes, “What do we do about it?”
By now, most businesses realize the need to have a website. Unfortunately, few businesses have fully grasped the true value a website could offer. They assume that having a few web pages with an address, a phone number, and maybe a list of products is all that they need. And three years ago, that may have been true.
But... Continue Reading
