Great websites are interactive. We are well past the days of static web pages basically functioning as online brochure. Today’s user is more advanced, and in turn, demands more from their web experience. This means if your site doesn’t meet expectations, or offer something unique, they’ll find another...Continue Reading
Understanding that people are performing thousands of searches every day for every imaginable product, service, and industry, the question becomes, “What do we do about it?” By now, most businesses realize the need to have a website. Unfortunately, few businesses have fully grasped the true...Continue Reading
Over the past few years there has been a tremendous argument about how to start marketing your business. As a small business or a Fortune 500 company, the simple answer is this…the Web. Think about it this way. As a business owner, you want to develop a reputation, a brand; something that you can maintain...Continue Reading
Most traditional marketing sources always say “start with the brand.” That’s good and all, but how do you do that? Marketing is much more than running an ad in the newspaper or leasing a billboard. It’s understanding who your company is, what you do better than anyone else, who your customers...Continue Reading