It seems that everyone is trying to be someone that they’re not. A stroll down the hair care aisle at the local pharmacy shows a curious phenomenon. Why is it that curly haired people buy flat irons and people with straight hair curling irons? Blonds want to be brunettes, red heads blonds you...Continue Reading
Two weeks ago, Facebook announced that it would be redesigning its Facebook Pages. These updated changes actually give more power to content providers and business owners. Apparently from the web buzz that we’ve found, business owners who have Facebook pages for their brands will have more freedom,...Continue Reading
For those of you that aren’t familiar with Google Placement Advertising, Google, through their AdWords platform, now allows advertisers to advertise on multiple sites using either simple text ads, images, video or even flash animation. Also, Google allows you to geo-target these placements to make sure...Continue Reading
For those of you that aren’t familiar with Google Placement Advertising, Google, through their AdWords platform, now allows advertisers to advertise on multiple sites using either simple text ads, images, video or even flash animation. Also, Google allows you to geo-target these placements to make sure...Continue Reading
Great websites are interactive. We are well past the days of static web pages basically functioning as online brochure. Today’s user is more advanced, and in turn, demands more from their web experience. This means if your site doesn’t meet expectations, or offer something unique, they’ll find another...Continue Reading
Understanding that people are performing thousands of searches every day for every imaginable product, service, and industry, the question becomes, “What do we do about it?” By now, most businesses realize the need to have a website. Unfortunately, few businesses have fully grasped the true...Continue Reading
Over the past few years there has been a tremendous argument about how to start marketing your business. As a small business or a Fortune 500 company, the simple answer is this…the Web. Think about it this way. As a business owner, you want to develop a reputation, a brand; something that you can maintain...Continue Reading
Most traditional marketing sources always say “start with the brand.” That’s good and all, but how do you do that? Marketing is much more than running an ad in the newspaper or leasing a billboard. It’s understanding who your company is, what you do better than anyone else, who your customers...Continue Reading