Continued from Part 1: Why Landing Pages Rock!
There are two requirements for a successful landing page: a specific source of traffic and a defined goal.
A specific source of traffic is necessary because you have to be able to control who hits your landing page. You can’t very well target a page...Continue Reading
When a visitor first lands on your website, the page they hit is technically a landing page. But in the world of interactive marketing, “landing page” refers to a page that is designed specifically for one campaign that is separate from the rest of your website.
Landing pages work so well because...Continue Reading
For those of you that don’t know, a group of U.S. senators, in conjunction with the Department of Homeland Security, have been working to provide a bill that would allow the Federal Government to take over or shut down websites if they were found to be terroristic in nature or that violate copyright...Continue Reading
Recently a few large brands have illustrated an excellent warning to all businesses using social media: what is acceptable on your personal account is not always acceptable on your business account.
Here are two potential issues that you need to avoid:
Accidentally posting a personal message to the...Continue Reading
Happy Friday!
It’s been a great week here at Red Clay Interactive with a lot of great stuff going on. We’ve gotten a few new awesome clients and I’m excited about all of the great stuff that we’re doing for them.
I wanted to write a simple post today about two websites. I’ve...Continue Reading
Now that you’ve decided what you need, how much should your website cost? The simple answer is “it depends on what your needs are.” Website pricing can range from just a few hundred dollars to millions of dollars, all dependent on the functionality and customization needed and the...Continue Reading
It seems that everyone is trying to be someone that they’re not. A stroll down the hair care aisle at the local pharmacy shows a curious phenomenon. Why is it that curly haired people buy flat irons and people with straight hair curling irons? Blonds want to be brunettes, red heads blonds you...Continue Reading
Two weeks ago, Facebook announced that it would be redesigning its Facebook Pages. These updated changes actually give more power to content providers and business owners. Apparently from the web buzz that weve found, business owners who have Facebook pages for their brands will have more freedom,...Continue Reading
For those of you that arent familiar with Google Placement Advertising, Google, through their AdWords platform, now allows advertisers to advertise on multiple sites using either simple text ads, images, video or even flash animation. Also, Google allows you to geo-target these placements to make sure...Continue Reading
For those of you that arent familiar with Google Placement Advertising, Google, through their AdWords platform, now allows advertisers to advertise on multiple sites using either simple text ads, images, video or even flash animation. Also, Google allows you to geo-target these placements to make sure...Continue Reading