Strategy & Marketing
The Georgia Chamber of Commerce recently featured an article written by our Vice President of Client Services Scott Atkinson in their bi-monthly business publication, PROFILE: The Georgia Chamber of Commerce Magazine. In addition to being featured on their award-winning website, it was also bundled with Georgia’s leading business magazine, Georgia Trend, and sent to thousands of members of the Georgia Chamber.
Scott’s article, “How to Stay Ahead of the Competition in Today’s Multi-Device... Continue Reading
We were pleasantly surprised when we found out we had been nominated to possibly be recognized as one of the top 25 Small Businesses in Gwinnett County. Considering we only relocated to Gwinnett County less than a year ago, we were shocked to find out we had won. We are so grateful to have received this awesome honor and excited to see we are already making an impact in our new home.
The Gwinnett Chamber of Commerce annually recognizes small to medium size businesses in three categories for outstanding... Continue Reading
If your business has been recognized with an award, congratulations! Whether it was given by a trade association or an industry group or a local community organization, your award signifies that you have been doing great work. So what now? Many small to midsize businesses know that winning an award is a great honor and achievement but don’t know how to make the most of the opportunity. By taking a few extra steps to promote your award you can maximize the benefits. You have already put... Continue Reading
A study by Pew Research Center’s Internet & American Life Project found that young adults are more likely to use social media than any other age group. The chart below shows that users differ in gender, race, and age across social media platforms. With so many social networks these days, marketers need to be aware of these stats in order to select the best social media strategy that appeals to their target market. For instance, I may not recommend Pinterest for a brand that wants to... Continue Reading
Have you ever taken a break with your relationship with Facebook? According to a study done by Pew Research Center, 61% of Facebook users say they have taken a Facebook hiatus at least once in the past. Users who stated they have gone on a Facebook break say it was due to their busy schedules. Other participants took a hiatus for these reasons: the site was not interesting, content was not compelling, excessive gossip or drama, or concern that they were wasting too much time. Furthermore, a shocking... Continue Reading
In the past few weeks, Harlem Shake videos have taken over YouTube. How did this craze become so popular? Was it the awesome dance skills or the funny costumes that made you watch the same video over and over again? One time was not enough to satisfy your desire to find your favorite dancer in each video.
Every brand these days wants to make a “viral” video. What if there was a tool that could aid in the infectiousness of your content? The answer may be as simple as using the new app, TubeRank.... Continue Reading
This week, Google announced that President Obama will conduct a “Fireside Hangout” on Thursday at 4:50 p.m. Eastern Time on Google+. The hangout will include a few people who frequently discuss key issues online. During the event, these individuals will ask the President specific questions. In addition, the general public will be able to request questions.
If you would like to submit a question, head over to the White House YouTube channel and post a video or question. Having trouble... Continue Reading
According to the GlobalWebIndex 2012 Q4 study, Google+ is now the second social network behind Facebook in total number of active users. In a phoneArena.com article, Maxwell R. explains that Twitter surpasses Google+ in share of users and growth at 40%, but Google+ has roughly 43 million more active users than Twitter. Google+ has been able to capture market share through its integrated services and has grown 27% in this past month alone.
Search is becoming more social.
Businesses who have adopted... Continue Reading
Last Thursday, Twitter announced its partnership with Vine, an app that allows users to create six-second loop videos. The app is free on any iPhone 3G (or newer) and integrates with Twitter to provide consumers with instant video-sharing. Some even speculate that Vine will become the next Instagram. What do you think…fad or awesome marketing tool?
Big brands like GE and Urban Outfitters have already jumped on the Vine bandwagon. For example, GE posted a video with the tagline “Innovation starts... Continue Reading
According to AdAge, YouTube plans to launch paid subscriptions for some individual channels this Spring. YouTube may also require a charge for content libraries and access to live events. First, YouTube will test this idea on a few channels, but YouTube believes paid subscriptions can benefit many of its partners. Partners can expect a 45-55 split and the option to offer ads on their paid channels. This paid service is rumored to cost between $1 and $5 per month and is scheduled to start as... Continue Reading
