Expert advice on building a successful company I recently downsized to a different office within our building and in doing so I was forced to sort through and get rid of a lot of “stuff” that had accumulated over the years. Buried within my many stacks and folders, I found a goldmine: ...Continue Reading
Remember the commercial back in the 70’s for Tootsie Roll Tootsie Pops that showcased an Owl demonstrating to a boy how may licks it took to get to the center of a Tootsie Roll Tootsie Pop? He takes 3 licks then impatiently crunches down on the pop to get to the Tootsie center goodness… That commercial...Continue Reading
Last week, search engine giant Google released a new algorithm designed to reduce rankings for low-quality sites, while at the same time, helping high-quality sites receive higher rankings. The change is expected to impacts an estimated 12% of all search queries to Google, and thus has a significant...Continue Reading
Happy Friday! It’s been a great week here at Red Clay Interactive with a lot of great stuff going on. We’ve gotten a few new awesome clients and I’m excited about all of the great stuff that we’re doing for them. I wanted to write a simple post today about two websites. I’ve...Continue Reading
For those of you using Microsoft adCenter, we received a notice this morning that they would be changing their Intellectual Property Guidelines to no longer review trademark keyword complaints. They will continue to investigated brand owner complaints related to trademark use in ad text. What does this...Continue Reading
A recent post by Seth Godin celebrates being unreasonable. Sometimes what is right is not right on paper. Sometimes it requires you to go against conventional wisdom. Sometimes we all must be unreasonable. At Red Clay we are unreasonable. It is unreasonable to give a client a partial refund at...Continue Reading