I think one impact of the internet that most everyone is aware of is the fact that you can now sell to a customer located anywhere in the world. Unlike commerce at any other time in history, we are no longer bound by the constraints of geography. Any of us who have bought a book or a birthday gift online...Continue Reading
Over the past few years there has been a tremendous argument about how to start marketing your business. As a small business or a Fortune 500 company, the simple answer is this…the Web. Think about it this way. As a business owner, you want to develop a reputation, a brand; something that you can maintain...Continue Reading
Most traditional marketing sources always say “start with the brand.” That’s good and all, but how do you do that? Marketing is much more than running an ad in the newspaper or leasing a billboard. It’s understanding who your company is, what you do better than anyone else, who your customers...Continue Reading
So, you have heard the term. You’ve seen it thrown around the web. You know it’s a hot trend. But just what is SEO and how can it help your business? SEO stands for search engine optimization, and it’s a fancy-sounding way to help customers looking for a widget find your widget, on your site, as easily...Continue Reading
In his 2006 book, The Long Tail, author Chris Anderson argues that the internet has changed the way the world does business, both in areas that most of us are now aware as well as many areas that very few businesses have yet to take advantage of. In the coming months, we are going to be exploring many...Continue Reading