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Google +1 Changes The Search Game

Everything we know about SEO and PPC has been turned on its head. Google’s +1 is a game changer and everyone with a website is affected. The Facts On March 30 in the US, Google released Google +1–their rival to Facebook’s “Like” button. Google +1 allows surfers to “+1″...Continue Reading

Social IS the new Search

All across the web, SEO experts are discussing the impact of Google’s new +1 feature as well as the impact that social has across all SEO efforts. Why? Well, as technology and our ability to share information has changed, so have our needs to collect information. Just like when a friend recommends...Continue Reading

It’s an app world after all

I recently got to take a vacation at Walt Disney World and it has certainly changed a lot since my last visit (some 18 years ago).  I was incredibly amazed at the shear volume of people walking around those parks and waiting in those lines.  I’m very appreciative of the Fast Pass, otherwise there...Continue Reading

Google +1 SEO Implications

Today Google is set to roll out another significant change to their search results, referred to as Google +1. This new feature is a small button that you will find to the right of each link (and ad) on the search results page: Similar to the facebook “like” button, the +1 button will allow others...Continue Reading

Social Media Word of the Day

Integration. At least once a day I get the question “Can you help me integrate social media into my website?” Most of the time the real question that they are asking is “Can you help me duplicate the content that is on my website through every social media channel possible?” If...Continue Reading

What did the tomato say to his son?

This month has seen a flurry of activity in the browser market.  Chrome 10 was released earlier this month, IE9 last week and Firefox 4 this week.  As a web developer, I’m pretty keen to look at the latest releases of software not only for my work, but for home use as well. IE9 has been of particular...Continue Reading

Dual Monitors and Productivity

When we first started Red Clay Interactive in 2000, we instantly embraced all of our employees having dual monitors. We knew from personal experience the cost to productivity ratio was definitely in our favor by embracing this setup. So why aren’t dual monitors more popular? The first issue is productivity....Continue Reading

Why Isn’t It Just Called Marketing?

Since I began here at Red Clay in 2007, there has been tremendous change in the marketing industry. At one point just a few years ago, there was a very stiff line drawn between what an advertising agency, a brand agency and a web agency does…and you don’t cross those lines for fear of having...Continue Reading

How To “Panda” Proof Your Site

Site owners and internet marketers that rely on high rankings on Google results pages for traffic and revenue must devote more of their resources to producing quality content, generating quality links, and creating a quality user-experience. Why? On February 23, 2011, Google’s “Panda”...Continue Reading

What Google’s “Panda” Update Means For You

It’s official. Website owners who depend on search engine rankings and traffic for clients and revenue are going to have to start stepping up their game and ponying up more dollars for results – and they have Google’s “Panda” update to thank for it. The Facts On February...Continue Reading

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About Red Clay

Red Clay isn't a traditional agency. Our folks don't fit that mold, and we aren't big on conforming. We're thinkers. We like getting outside the box to get results, but never just to be cool. We care too much about conversions to worry about being cool. We're outside the big city and provide our clients with good old fashioned service. Our business is built on conversions, communication, sales … you know, results.