The open graph protocol allows developers to leverage Facebook in new and exciting ways. One of the easiest ways to venture into the world of Open Graph is to add the open graph meta tags to your site. Open graph meta tags allow you to control what content shows up when a page is shared on Facebook....Continue Reading

I recently found myself in a situation where I was asked to define success. Not an easy task. Thoughts went through my mind that included dollar signs, retirement ages, peer recognition, etc., but in the end I realized none of that really matters. In fact, it is pretty simple. So for what it’s worth,...Continue Reading

In the post How to track QR Codes in Google Analytics I described how to use Google campaign URLs in combination with a URL shortener to create a QR code that was easily track able in Google Analytics. Since that post published I have had a lot of questions about using a URL shortener when it comes to...Continue Reading

Red Clay’s personal testimonial on the benefits of email marketing the right way. In looking back over the past ten plus years of successful interactive marketing campaigns we’ve run for our clients, there were many times we were so focused on their success we ignored our own advice. One such...Continue Reading

In this post CAN-SPAM environment many feel that email marketing is dead. And while we all get more emails than we would like to the fact is that consumers are signing up to receive more marketing emails than ever before. Groupon alone sends daily emails to 33 million opt-ins. If you are hesitant...Continue Reading

The international organization that is in charge of Internet domain names, ICANN, recently decided to widen the scope of available domain suffixes.  The suffixes such as “.com”, “.net”, “.info” are not broad enough, ICANN has determined.  As such, they have opened the door to “custom”...Continue Reading