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“Paranormal Activity” Goes Viral To Scare Up Box Office

Have you heard about “Paranormal Activity”? The no budget horror movie shot for $15,000 in the director’s San Diego home has become an internet sensation that reminds many of “The Blair Witch Project.” This weekend, PA made $7 million, ranking fifth in box office standing....Continue Reading

A Necessary Evil

It seems all too common to be asked for your credit card number on a website. Most of the time it is for a purchase but now sometimes your credit card is simply used to verify your identity. One would think that with this practice becoming ubiquitous that people would feel comfortable entering that...Continue Reading

Tell Me This, Oh Mighty Interweb!

I recently watched a video sent out by one of our own staffers, Andrew Klein, about Social Media and how it’s not just a fad but a revolution and it brought up one excellent point, News Finds Us. For years, I was a news junky, watched the news every night in college, was into politics, etc. As...Continue Reading

One… The loneliest number?

Some folks look to Nostradamus for signs of what will come in the future but for some insight about where the online economy is going we need to look no further than 1969 and the soothsayers known as Three Dog Night After recently reading Chis Anderson’s newest book Free: The Future of a Radical...Continue Reading

MySpace Reduces Staff

With the ongoing Social Media war, you may be familiar with the growth of Twitter and Facebook but what happened to MySpace’s prominence? Well, because of the growth of Twitter and Facebook, MySpace has lost a lot of its popularity…and profit. For that reason and the loss of advertisers...Continue Reading

South Hall Marketing Workshop

A big thank you to everyone who came out for the South Hall Marketing Workshop this morning. We had a great turnout and really enjoyed answering all the great questions we received. As promised we have attached a PDF of the handout in case you did not receive a copy at the workshop. And if you have...Continue Reading

Bada-BING! Microsoft readies new search engine.

Microsoft’s current search engine, live.com, while not the worst search engine, may be being pushed to the wayside as recent reports indicate that Microsoft will introduce a new search engine late this week. There seems to be some online debate as to whether the new search engine will launch with...Continue Reading

Google Continues to Change the Way We Search

On Tuesday, Google released its newest feature, Rich Snippets. These Rich Snippets allow searchers to view more summary information about a site at a glance like product price, ratings, and helping to discern who’s who from a listing of people with the same name. See the Google Webmaster Blog...Continue Reading

Buying Trademarked Domains

The domain name for your biggest competitor is about to expire, and you have already placed a back order to purchase it. Do you get to keep it? Most likely not. At the end of 2004 ICANN, the nonprofit global organization that sets domain policies, added a grace period after a domain expires when the...Continue Reading

Pay Per Click Advertising Trademark Policies

When you search your company’s name in Google, do your competitors’ ads show up? And more importantly, can you make them stop? That answer is not a simple yes or no. Trademarks are a heavily debated subject when it comes to pay per click advertising, and there are a wide set of rules governing...Continue Reading

About Red Clay

Red Clay isn't a traditional agency. Our folks don't fit that mold, and we aren't big on conforming. We're thinkers. We like getting outside the box to get results, but never just to be cool. We care too much about conversions to worry about being cool. We're outside the big city and provide our clients with good old fashioned service. Our business is built on conversions, communication, sales … you know, results.