Tablet Size May Determine Functionality
Research suggests that smaller tablets are being used as a social tool.
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Show your profile picture in Google search results
Have you ever done a Google search and noticed that some of the results have photos next to them? This is thanks to Google Authorship, a feature of Google+ that allows you to distinguish your content, increase your click throughs, and build a following.
There are several key benefits to Authorship, the first and most important to me is the potential increase in click throughs. On a page of text-only search results, images stand out and are more likely to get a click. Sites that have implemented structured markup on their content have reported increased click through rates of 30 to 150+ percent.
Search Google by Image
Searching Google by image (aka how to find stolen images) Dragging an image across my desktop today, I accidentally stumbled upon an amazing Google search feature that I never knew about. Google’s image search allows you to search for a particular image across the web, which could help you identify the source of an image or help you find websites that have “borrowed” your imagery. Their image search is not just looking for matching file names either, but is actually using image... Continue Reading
Content is Value
You may find that we often drill the concept of valuable content into your marketing strategy. It is because great content is so important, and sometimes appears to be a bigger challenge. A recent study has shown that US B2B marketers have used content marketing this year making this the most popular tactic of the businesses surveyed.
B2B Procurers Demand an E-Commerce Experience
New study by Hybris has found that 8 in 10 B2B procurers would opt for a supplier that offers online ordering over an equal supplier that only offers print catalog ordering. The top advantages for the option of e-commerce from a supplier is that it allows them to do business with suppliers at their own convenience (89.4%), saves them time (84.6%), and enables them to be better informed about the state of their order (80.7%).
Future of Mobile
Shopify posted an info graphic that I have found to be a great visual for the rise of mobile commerce. In 2013 many companies have shifted their budgets to include more focus on mobile coinciding with the inflation of mobile holders and interaction. Shopify has found that 1 in 4 purchases will be made on a mobile devise this holiday season.
Top Tech Tools Used by Marketers
MarketingSherpa’s Lead Generation Benchmark survey shows a number of marketing technologies organizations are currently using. The top technology was web analytics at 76%. Email marketing platforms came in second at 64% and website content management systems a close third at 61%. Marketing automation was last at only 19%.
Is Black Friday Burnt Out?
As the Thanksgiving holiday approaches, many families are planning their approach to shopping the day after. With the rise of mcommerce, the lines are thinning out and Cyber Monday will remain the biggest ecommerce day of this year. CreditDonkey.com surveys have found that 41% of US consumers plan to shop on Black Friday this year.
Facebook’s ‘Couples Pages’
There has been some chatter on Facebook’s new ‘couples pages’. To access this page you go to Facebook.com/us and there will be all the pictures and interactions you have had with your honey. Similar to this was what Facebook launched in 2010 called “See Friendship” where interactions were pulled from your page and your friend’s page in order to layout your relationship in one place.
Best Methods to Evaluate Lead Generation Growth
In sales and marketing, we want to ensure that we are actively optimizing ongoing growth. The question is what is the best frequency of marketing performance evaluation? According to MarketingSherpa’s Lead Generation Benchmark Survey, 33% of organizations evaluate performance of lead generation activities monthly in order identify opportunities for improvement.
