This post is a follow up to yesterdays post on the initial Cyber Monday shopping numbers. Video Highlights Online Shopping Sales increased 5% to become the best online shopping day ever! Total drop in average spend per buyer, but number of buyers rose 6% 8%-9% of holiday shopping done online (Excluding...Continue Reading
Traditionally the Friday post Turkey Day, was dominated by retailers promising great deals. If you were willing to get up early, wait in line for hours, and risk being trampled, you could grab that deal on the GPS or TV that you saw in the circular you read while you were recovering from tryptophan...Continue Reading
It seems that everyone is trying to be someone that they’re not. A stroll down the hair care aisle at the local pharmacy shows a curious phenomenon. Why is it that curly haired people buy flat irons and people with straight hair curling irons? Blonds want to be brunettes, red heads blonds you...Continue Reading
So many times we think that since new media is new, the tried and true principles of marketing no longer apply. Wrong. By utilizing social media channels we marketers now have the ability to better target messages so why are so many people sending the same message over all of the different channels....Continue Reading
Just this week, Google announced a partnership with music services iLike and Lala to provide music content on page amongst a search for a band, song, or album name and even a lyrical search. Now, I’m a huge fan of Google Wave, and partake in many of Google’s products on a daily basis. But,...Continue Reading
Allow me to explain. In today’s society, there is a misplaced sense of self importance. Think about it. iphones. ipods. MySpace. Facebook. All of these creations place me at the center of the universe. I lose my ability to filter my thoughts, reactions or musings because I am conditioned to tweet...Continue Reading
When talking about using social media for business, I often here people say “Twitter is just for teenagers to let each other know what they are having for lunch.” Well take a quick look at the numbers and then decide if that sentiment is a reflection of the reality. While I certainly don’t...Continue Reading
With MSN, Live and now Bing, Microsoft has tried to get a foothold in the search market and pull some market share away from search giant Google. But with 83% of the global market share going to Google (Bing is currently around 4%), saying it’s an uphill battle is a bit of an understatement. However,...Continue Reading
Imagine this. Your sales person walks in to the office of a new prospect, walks them through every brochure you have, explains in detail every service and service level and then gets up and walk out. You ask why he never tries to take an order and he responds, “I left my business card with them,...Continue Reading