2012 was a booming year for the digital side of marketing. In this type of industry we as marketers have to be on top of the fast paced evolution of social platforms, SEO tactics, Google’s algorithm, design technique, and much more. Although it can become overwhelming, it has been an exciting year for the interactive side of marketing. As for 2013, I predict this to be a year of interactive priority.
2012 Predictions and Results Last year, I said that Google would debut a Speech API. They haven’t officially introduced it, but speech recognition is now integrated in Google Chrome and Google Maps, and some have even reverse engineered an API from that. So I was officially wrong, but big steps were taken towards a Google Speech API. I also predicted that Amazon would post big profits for 2012, partly from Prime but also from their new Kindle Fire devices. Amazon grew in revenue by 29%,... Continue Reading
The growth of the Internet and social media has radically altered the traditional buyer/seller relationship. How can this power shift impact your business? Find out more by reading our blog.
Gone are the days when you could sell a product based solely on features or flashy packaging. Now, consumers are looking for much more. Not only are buyers interested in exceptional products, but they are also looking for businesses to provide unique experiences. How can your business keep up with this growing trend?
According to a December report by Demandbase/Ziff Davis, search engine optimization trumped social media as the most popular marketing strategy among B2B companies.
Long gone are the days when consumers wrote their frustrations in the “sound off” section of the newspaper or called customer service to file a complaint. Nowadays, customers simply go to their social medium of choice and voice their opinion to the whole world. Prompt company action is usually taken, but has this created a “must threaten for results” movement?
Google will control half of the US mobile advertising market by the end of 2012.
According to an Edelman survey, 4 in 10 Millennials (aged 18-33) want brands to allow them to co-create products
Oftentimes, online video ad success is based on click-through rates, but according to Vindico, completion rates are a better gauge of ad effectiveness. A study by TubeMogul proposes that participants exposed to a pre-roll video ad revealed higher brand awareness and message association than the control group. Similarly, the viewers who completed the ad had a larger lift among viewers.
Research suggests that smaller tablets are being used as a social tool.