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What is your business thankful for?

Years ago, thankfulness was a great part of our culture. We taught children to say thank you. We would do nice things for our neighbors just out of the kindness of our hearts. It also was customary to send a thank you note or gift to someone who has gone out of their way to help us out. In today’s...Continue Reading

It’s the End of the World as We Know It (And I Feel Fine)

Well it’s almost Thanksgiving and so we’re almost to the end of yet another year. Next year will be 2012. According to some, the Mayan calendar sets out that some sort of major event will happen. Depending on who you believe, that means the world will end (John Cusack starred in a movie about...Continue Reading

Cada Vez Más, Empresas Utilizan Medios Sociales Par Buscar Talento

En el 2011, cerca del 90% de las compañías planean usar redes sociales para encontrar candidatos con talento, mientras que el año pasado sólo 83% de las compañías utilizaron estos medios, según una encuesta realizada recientemente por Jobvite. Para las personas que se encuentran buscando trabajo...Continue Reading

With Apologies to Count Chocula

When I was a kid, my parents bought me the World Book Encyclopedia Childcraft set.  If you grew up anywhere in the 70s, 80s or early 90s you could probably find some of these in your pediatrician’s waiting room.  Perhaps you remember how awesome they were.  One book in particular, Mathemagic,...Continue Reading

Are you getting fresh with me?

Like most companies, we here at Red Clay have a fantasy football league.  And every Thursday, some of us will check out the practice reports to see who showed up for practice and who’s injured.   For me, that means searching Google for that player’s name, hitting the “Search Options”, and...Continue Reading

Sit Down and Listen

In today’s culture I am noticing a discouraging trend in how businesses interact with their clients.  I think it is imperative that we make an effort to do two things: Meet with people face to face.  So often in today’s business world it is very easy to just send someone an email or give them...Continue Reading

Google Search Quality Rating Guidelines March 30, 2011…Leaked

UPDATE: October 18, 2011, 2:03 PM EST Search Engine Land has removed links to this story so the document is no longer available for download from SearchEngineLand.com.  Their original story has been updated to reflect this.  You can check it out here. Have you ever dreamed of getting your hands on...Continue Reading

6 technologies your company can’t live without

#1 WordPress What was once only a blogging platform is now a full fledged CMS. Powering over 8% of the entire Internet Wordpress is backed by a powerful community of developers who are constantly extending the functionality and building plugins. On top of that the user experience designers at Wordpress...Continue Reading

One size does not fit all

When to use the correct technology is every bit as important as how you use it! Up until the last few of years, the open source world of collaborative programming offered many alternatives, but they were often only effective for niche needs. You could find a decent Content Management System (CMS), but...Continue Reading

Compelling Headline (You’ll Get it Later.)

In my last post I discussed Mark Schaefer’s presentation at the 2011 Social Media Masters conference.  The first part of his presentation dealt with ten reasons you should have a blog, even if no one reads it. This post I will delve into Mr. Schaefer’s ten ways to keep your blog from sucking. 1)...Continue Reading

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About Red Clay

Red Clay isn't a traditional agency. Our folks don't fit that mold, and we aren't big on conforming. We're thinkers. We like getting outside the box to get results, but never just to be cool. We care too much about conversions to worry about being cool. We're outside the big city and provide our clients with good old fashioned service. Our business is built on conversions, communication, sales … you know, results.