Microsoft to change adCenter trademark guidelines

For those of you using Microsoft adCenter, we received a notice this morning that they would be changing their Intellectual Property Guidelines to no longer review trademark keyword complaints. They will continue to investigated brand owner complaints related to trademark use in ad text.

What does this mean? The new Microsoft ad review process is more in line with industry standards which should mean that you will receive approvals on upcoming campaigns more quickly. For those of you worried about your trademarks, how do you think this will affect you?

About Nick Kastner

Nick, Interactive Marketing Director, is in charge of the Interactive Strategies for multiple clients in numerous industries. Specifically, Nick applies his experiences and financial industry background to offer clients a unique approach to marketing and project management.