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	<title>Red Clay Interactive Blog</title>
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	<description>Making Search Engines Friendly</description>
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		<title>Google Facebook Search</title>
		<link>http://blog.redclayinteractive.com/google-facebook-search/</link>
		<comments>http://blog.redclayinteractive.com/google-facebook-search/#comments</comments>
		<pubDate>Wed, 03 Mar 2010 13:26:26 +0000</pubDate>
		<dc:creator>Tim Zack</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Strategy & Marketing]]></category>

		<guid isPermaLink="false">http://blog.redclayinteractive.com/?p=319</guid>
		<description><![CDATA[Real time results are posts from twitter, friend feed, Google News, and other micro blogging and news sites with updates.  Also in December Google mentioned that Facebook updates would soon be included but would not be immediately, probably do to a deal between Bing and Facebook that gives them the rights to that data.]]></description>
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		<title>The path to success is paved with failures</title>
		<link>http://blog.redclayinteractive.com/the-path-to-success-is-paved-with-failures/</link>
		<comments>http://blog.redclayinteractive.com/the-path-to-success-is-paved-with-failures/#comments</comments>
		<pubDate>Wed, 27 Jan 2010 13:30:01 +0000</pubDate>
		<dc:creator>Tim Zack</dc:creator>
				<category><![CDATA[Strategy & Marketing]]></category>

		<guid isPermaLink="false">http://blog.redclayinteractive.com/?p=308</guid>
		<description><![CDATA[We marketers like to think that we just know what our clients and their clients want.  We crunch the numbers and back up our hunches with piles of spreadsheets, graphs, demographics, and other data in order to show that we have done our due diligence.  In truth, all of this is helpful information but ultimately all of this leads to an educated guess at what will work. There is only one way to know what will truly work and that is to rigorously test everything with the target audience and make changes based on the real data that comes from the actual targets. This is where looking for small failures, even in good campaigns, can whip a bad campaign into a good one and a good one ultimately into]]></description>
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		<title>Mobile Search: How important is it for your business?</title>
		<link>http://blog.redclayinteractive.com/mobile-search-how-important-is-it-for-your-business/</link>
		<comments>http://blog.redclayinteractive.com/mobile-search-how-important-is-it-for-your-business/#comments</comments>
		<pubDate>Tue, 26 Jan 2010 15:30:28 +0000</pubDate>
		<dc:creator>Nick Kastner</dc:creator>
				<category><![CDATA[Strategy & Marketing]]></category>

		<guid isPermaLink="false">http://blog.redclayinteractive.com/?p=302</guid>
		<description><![CDATA[Businesses, both large and small, are using search engine marketing to some degree, whether it be in paying for ads through Google&#8217;s AdWords network or working on optimizing a website for search to rank for relevant keywords.  However, very few of our clients have focused on mobile search in their search marketing efforts.
In laymen&#8217;s [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Listen</title>
		<link>http://blog.redclayinteractive.com/listen/</link>
		<comments>http://blog.redclayinteractive.com/listen/#comments</comments>
		<pubDate>Fri, 15 Jan 2010 17:46:02 +0000</pubDate>
		<dc:creator>Nick Kastner</dc:creator>
				<category><![CDATA[Strategy & Marketing]]></category>

		<guid isPermaLink="false">http://blog.redclayinteractive.com/?p=290</guid>
		<description><![CDATA[Have you ever written an email to someone or sent them a message on Facebook because you were too afraid to pick up the phone?  I know I have and would bet many of you that are reading this have as well.  And I sometimes wonder how many of us do that everyday.
Now, [...]]]></description>
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		<title>Marlon Brando Acts in Your Commercial!! Seriously!!</title>
		<link>http://blog.redclayinteractive.com/marlon-brando-acts-in-your-commercial-seriously/</link>
		<comments>http://blog.redclayinteractive.com/marlon-brando-acts-in-your-commercial-seriously/#comments</comments>
		<pubDate>Tue, 15 Dec 2009 18:50:32 +0000</pubDate>
		<dc:creator>Chris Adams</dc:creator>
				<category><![CDATA[Strategy & Marketing]]></category>

		<guid isPermaLink="false">http://blog.redclayinteractive.com/?p=278</guid>
		<description><![CDATA[Want to use real movies in your next presentation? What about a clip in an online commercial? Now, the real question, do you want to all of this legally? Then Paramount Pictures has a solution for you.
Launching today, ParamountClips.com is a new program that allows you to search Paramount films like &#8220;The Godfather,&#8221; &#8220;Forrest Gump,&#8221; [...]]]></description>
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		<title>Cyber Monday Stats (Update to yesteday&#8217;s post)</title>
		<link>http://blog.redclayinteractive.com/cyber-monday-stats-update-to-yestedays-post/</link>
		<comments>http://blog.redclayinteractive.com/cyber-monday-stats-update-to-yestedays-post/#comments</comments>
		<pubDate>Wed, 02 Dec 2009 16:35:12 +0000</pubDate>
		<dc:creator>Tim Zack</dc:creator>
				<category><![CDATA[Strategy & Marketing]]></category>

		<guid isPermaLink="false">http://blog.redclayinteractive.com/?p=270</guid>
		<description><![CDATA[A follow up to yesterday's post about the Cyber Monday sales and the expectations for the rest of the season. Includes video CNBC coverage of the initial ComScore report on the results of Cyber Monday.  ]]></description>
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		<title>Cyber Monday: What a difference 2 days makes</title>
		<link>http://blog.redclayinteractive.com/cyber-monday-what-a-difference-2-days-makes/</link>
		<comments>http://blog.redclayinteractive.com/cyber-monday-what-a-difference-2-days-makes/#comments</comments>
		<pubDate>Tue, 01 Dec 2009 18:05:18 +0000</pubDate>
		<dc:creator>Tim Zack</dc:creator>
				<category><![CDATA[Strategy & Marketing]]></category>

		<guid isPermaLink="false">http://blog.redclayinteractive.com/?p=266</guid>
		<description><![CDATA[Traditionally the Friday post Turkey Day, was dominated by retailers promising great deals. If you were willing to get up early, wait in line for hours, and risk being trampled, you could grab that deal on the GPS or TV that you saw in the circular you read while you were recovering from tryptophan overload.  Internet retailers waited patiently until the next Monday to offer their best deals of the season.  This year the lines were blurred]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Be proud of who you are</title>
		<link>http://blog.redclayinteractive.com/be-proud-of-who-you-are/</link>
		<comments>http://blog.redclayinteractive.com/be-proud-of-who-you-are/#comments</comments>
		<pubDate>Thu, 12 Nov 2009 16:37:41 +0000</pubDate>
		<dc:creator>Tim Zack</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Strategy & Marketing]]></category>

		<guid isPermaLink="false">http://blog.redclayinteractive.com/?p=257</guid>
		<description><![CDATA[Not only is being yourself a great way to increase your self-esteem, but also a great business strategy.  Apple didn't make millions by wanting to be Microsoft.  They aren't the cheapest, one computer per person in the US, mass available product, and they are ok with it.  In fact, they are more than ok with it which is the peg]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Why Social Media Fails</title>
		<link>http://blog.redclayinteractive.com/why-social-media-fails/</link>
		<comments>http://blog.redclayinteractive.com/why-social-media-fails/#comments</comments>
		<pubDate>Wed, 04 Nov 2009 20:16:02 +0000</pubDate>
		<dc:creator>Tim Zack</dc:creator>
				<category><![CDATA[Strategy & Marketing]]></category>

		<guid isPermaLink="false">http://blog.redclayinteractive.com/?p=247</guid>
		<description><![CDATA[So many times we think that since new media is new, the tried and true principles of marketing no longer apply.  Wrong.  By utilizing social media channels we marketers now have the ability to better target messages so why are so many people sending the same message over all of the different channels.  Sure you can allow twitter to update your Facebook status and your LinkedIn status but are you sure that]]></description>
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		<slash:comments>1</slash:comments>
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		<title>What happened to search being impartial? Google Music Search isn&#8217;t.</title>
		<link>http://blog.redclayinteractive.com/what-happened-to-search-being-impartial-google-music-search-isnt/</link>
		<comments>http://blog.redclayinteractive.com/what-happened-to-search-being-impartial-google-music-search-isnt/#comments</comments>
		<pubDate>Fri, 30 Oct 2009 18:41:00 +0000</pubDate>
		<dc:creator>Nick Kastner</dc:creator>
				<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[Strategy & Marketing]]></category>

		<guid isPermaLink="false">http://blog.redclayinteractive.com/?p=230</guid>
		<description><![CDATA[Just this week, Google announced a partnership with music services iLike and Lala to provide music content on page amongst a search for a band, song, or album name and even a lyrical search.  Here's what one of our staff members had to say about the service.
]]></description>
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