Two weeks ago, Facebook announced that it would be redesigning its Facebook Pages. These updated changes actually give more power to content providers and business owners. Apparently from the web buzz that we’ve found, business owners who have Facebook pages for their brands will have more freedom, making people and “fan pages” the same type of format.
While this may not seem like a big deal, marketers will now have more control over their content and the communication that can be shared with fans of the brand. With these new tools, marketers will have the ability to publish directly on people’s homepages just like individuals have by posting updates. This could be a powerful marketing tool for both local and national businesses who are trying to develop an online fan base and to expand upon that base through their “fans’” friends.
