We marketers like to think that we just know what our clients and their clients want. We crunch the numbers and back up our hunches with piles of spreadsheets, graphs, demographics, and other data in order to show that we have done our due diligence. In truth, all of this is helpful information but...Continue Reading
This post is a follow up to yesterdays post on the initial Cyber Monday shopping numbers. Video Highlights Online Shopping Sales increased 5% to become the best online shopping day ever! Total drop in average spend per buyer, but number of buyers rose 6% 8%-9% of holiday shopping done online (Excluding...Continue Reading
Traditionally the Friday post Turkey Day, was dominated by retailers promising great deals. If you were willing to get up early, wait in line for hours, and risk being trampled, you could grab that deal on the GPS or TV that you saw in the circular you read while you were recovering from tryptophan...Continue Reading
It seems that everyone is trying to be someone that they’re not. A stroll down the hair care aisle at the local pharmacy shows a curious phenomenon. Why is it that curly haired people buy flat irons and people with straight hair curling irons? Blonds want to be brunettes, red heads blonds you...Continue Reading
So many times we think that since new media is new, the tried and true principles of marketing no longer apply. Wrong. By utilizing social media channels we marketers now have the ability to better target messages so why are so many people sending the same message over all of the different channels....Continue Reading
When talking about using social media for business, I often here people say “Twitter is just for teenagers to let each other know what they are having for lunch.” Well take a quick look at the numbers and then decide if that sentiment is a reflection of the reality. While I certainly don’t...Continue Reading
Imagine this. Your sales person walks in to the office of a new prospect, walks them through every brochure you have, explains in detail every service and service level and then gets up and walk out. You ask why he never tries to take an order and he responds, “I left my business card with them,...Continue Reading
It seems all too common to be asked for your credit card number on a website. Most of the time it is for a purchase but now sometimes your credit card is simply used to verify your identity. One would think that with this practice becoming ubiquitous that people would feel comfortable entering that...Continue Reading
Some folks look to Nostradamus for signs of what will come in the future but for some insight about where the online economy is going we need to look no further than 1969 and the soothsayers known as Three Dog Night After recently reading Chis Anderson’s newest book Free: The Future of a Radical...Continue Reading